Since the 1950s, the Braun appliance brand has been a celebrated fixture of modern industrial design. What started with radios and coffee brewers continues with a new series of mens watches, including the Braun BN0042 Black Date Leather Watch. Its stylish simplicity, easy legibility and comfortable shape recall the elements that made Braun a household name in the 1950s. In the modern day, these elements convey a subtle, smart brand of masculinity that fits so perfectly around our collective wrists. Our friends at Watchismo.com sent us one to pore over, and we captured its allure in pictures.
The signature element of the Braun BN0042 Watch is its rounded-square case. The curvy corners of its exterior make for a pleasing design, one that feels approachable, not stuffy. This stainless steel case holds a scratch-resistant mineral glass above a three-hand display, rolling slowly around a 60-mark dial. A date dial sits below the arms’ center, and only a small Braun logo shows above. In total, the watch features a minimal design, where function commands form and there are no extra complications in its spirit.
The Braun BN0042 Watch is latched up with a black genuine leather band including a simple steel fastener. This band and the analog display are traditional features, a surprising point of contrast for a design that feels so futuristic. It’s a reminder that minimal design and traditional materials can be fused to make a fashion-forward product.
In total, the Braun BN0042 Watch is an entirely striking watch. It eschews fancy details and bold design elements that may get you noticed for wearing it. The few people that do recognize its allure will appreciate it as something truly special. This is the case with many Braun Watches, but the Braun BN0042 is an immediate favorite in our book.
Our friends at Watchismo.com are selling the Braun BN0042 Black Date Leather Watch for $190. It will arrive in a compact case with an instruction card, both of which store with the watch neatly when you’re not wearing it. It’s a great look for an approachable price, one that conveys “smart, subtle masculinity” as we described above…
Photography by Mike Payne for TheCoolist.com