TheCoolist – The Modern Design Lifestyle Magazine

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Foot Locker New Arrival Campaign

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Foot Locker has some new additions to their family.  What better way to get the word out than to stage these new arrivals as a genuine birth?  The Foot Locker New Arrival Campaign by SapientNitro takes Foot Locker’s newest gear and runs it through the birthing process.  The cord is cut, the child is incubated, the product is ready for your feet.  The imagery is brilliant, bright and lovely, making these new arrivals look dead sexy to the shoe purchasing public. [thanks fubiz]

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