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The Peugeot brand is nothing if not progressive, and their long-standing partnership with Bell & Ross is a clear testament to this. Bell & Ross have helped Peugeot by developing watch concepts inspired by Peugeot motorsports inspiration, and Peugeot has responded in kind by using Bell & Ross design elements in their automobile timekeeping. The partnership between the two has yielded a new wrist watch, a timepiece that fuses the values of both brands into a single concept. The new Bell & Ross x Peugeot watch is designed to be paired with the Peugeot SR1 concept car, one that we drooled over right here on TheCoolist. If you’re a fan of Peugeot, this is the watch for you. [bell&ross via acquire]
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Bell & Ross x Peugeot Watch Gallery
