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Goodyear Dunlop Treadwear by Carl Elkins

Goodyear Dunlop commissioned Carl Elkins to create a photo feature revolving around the car tire product turned fashion statement. Gray backgrounds amplify the industrial and powerful subject matter of the models draped in rubber armor. Black shining tire twists and wraps around the pale and warrior like models creating ensembles with futuristic flare in surprisingly modern yet elegant silhouettes. The tread and pattern of the tires are exhibited in the designs of the fashion pieces by use of the product in a way that it has never been used before. [via designboom]

Goodyear Dunlop Treadwear by Carl Elkins Gallery