TheCoolist – The Modern Design Lifestyle Magazine

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Eizo X-Ray Pin-Up Calendar

Just when you thought models could not possibly get any skinnier…  Eizo, a manufacturer of medical imaging equipment, has released a revealing new calendar to promote their wares.  The Eizo X-Ray Pin-Up Calendar is at once hilarious and inventive, a most creative way of promoting their brand to their clientele and beyond.  Hat’s off to BUTTER, the Berlin-based advertising agency who came up with this little stroke of genius for Eizo.  [butter via advertolog]

Eizo X-Ray Pin-Up Calendar