Embellishment is central to the allure of motorcycle ownership — it’s not just how we ride the bike, it’s how we fashion it in our own image. Moto Guzzi riders now have a new option for embellishing their V7’s, a set of Moto Guzzi custom kits officially provided by MG. Riders can choose a specific style from dapper to dark, spunky to vintage, and customize their bike with their own hands.
The new Moto Guzzi Custom Kits include a collection of components for Moto Guzzi motorcycles. Each set includes something different, but they typically replace stock seats, fenders, tanks and handlebars. The two more ambitious kits, the Scrambler and the Legend, even replace shocks and exhaust, options which should have an impact on performance.
Each Moto Guzzi custom kit represents a visual overhaul of the Moto Guzzi V7 motorcycle. The difference between the stock bikes and the finished customs are night-and-day. The original V7 is a lovely beast, but these custom kits turn the V7’s into a special kind of bike: one customized by the hands of the owner on their own time. Again, embellishment is one of the best parts of owning a motorcycle. Kudos to Moto Guzzi for tapping into that. [via uncrate]