Forward-thinking, form-fitting, fashionable. Nike has revealed a new line of tech fleece for fall that looks like it came straight out of 2024. The Nike Advanced Tech Fleece Collection 2014 fuses high-design styling with what Nike calls “superior breathability, insulation and articulation”. In an age where workout wear is statement-worthy, these new digs are designed to look the part.
It isn’t just the angles of the seams, the form-fitting character and all-weather appeal of Nike Advanced Tech Fleece that has us interested. It’s the presentation. Nike’s photo team captured the Tech Fleece collection on a pair of models in neutral environments where they could introduce a little futurism of their own. They used hard blue and red light to cast their subjects in a science fiction scene, one that suits the “advanced tech” moniker like a well-fitted jacket.
The company’s aim with the Nike Advanced Tech Fleece Collection was to re-imagine classic silhouettes for the contemporary athlete. A scroll through the images below suggests a success in their goal. I’m not one for athletic wear myself, but I appreciate the inspiration and creative direction Nike has taken for this series. All I’d need is a Light Bike and a pair of Jordi LaForges, and I’d feel right at home cruising through 2024 in a Nike Tech Pack. Get yours as soon as August 21st.