The Vestpa scooter brand has a special place in the heart of the urban creative class. To cater to this global appeal, Vespa has planned retail locations like this one in Bangkok, the Vespa Galleria by Supermachine Studio. The iconography of Vespa is ubiquitous in Supermachine’s design, from the massive display of miniature Vespa toys to the classic advertisements that paper the accent walls. It is a celebration of Vespa, one that intends to introduce new riders to the brand community in very high fashion.
The new Vespa Galleria in Bangkok, Thailand has a comic book kind of eye candy to it. It’s colorful, vibrant and full of little details associated with the Vespa brand. The main room features the full range of available Vespa scooters and plenty of accessories and merchadise. The rear room is like a Vespa museum of sorts, a gallery of Vespa’s works and the story they tell of the brand’s history. It’s a friendly, whimsical retail location for a friendly, whimsical little brand. In total, another success by Supermachine.