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165 Watch Brands to Know

The horology industry boasts an array of noteworthy watch brands that cater to different tastes, needs, and occasions. Each of these watch brands represents a culmination of style, craftsmanship, and innovation to amplify your wardrobe and keep you punctual.

Watch brands
There are over 165 watch brands on the market, each with a unique style and craftsmanship

Choosing a watch brand involves considering your style preferences and functional needs. For example, if you’re wearing a watch while working in the elements, you’ll want a watch brand specializing in waterproof, durable watches. Additionally, you’ll want to consider the price and availability of the watch brand, as some have high price tags attached or limited quantities.

Watch brands span the globe, with significant production centered in Europe and North America. For example, Vieren is a Canadian watch manufacturer producing high-quality Swiss-manufactured watches.

Below are the top watch brands for various market segments.

  • Most famous watch brand: Rolex is a globally recognized and popular watch brand that is famous for its quality and prestigious reputation.
  • Best watch brand for men: Omega is the go-to brand for men’s watches and is acclaimed for its innovative design and precision.
  • Best watch brand for women: Cartier reigns supreme as one of the top women’s watch brands, offering elegance, sophistication, and timeless design.
  • Best watch brand for kids: Casio excels in crafting watches for kids, balancing durability, functionality, and playful design.
  • Best brand for luxurious watches: Patek Philippe is synonymous with luxury watchmaking and is known for exquisite craftsmanship and exclusivity.

The following list outlines 165 of the most essential watch brands to know, whether you’re a seasoned collector or are simply looking for a new everyday timepiece.

1. Rolex

Rolex is an iconic Swiss watchmaker that has been synonymous with luxury and precision since its founding in 1905 by Hans Wilsdorf and Alfred Davis. Rolex has created a revolution in timekeeping with the world’s first waterproof and dustproof timepieces. The Oyster model, introduced in 1926, exists as an evolutionary design that set new standards for wristwatches and, in the process, pushed Rolex to the forefront of horological supremacy.

Rolex watches are in demand among the richest audience all over the world, and they have a high price tag that gives their customers a feeling of exclusivity. This brand represents success, achievement, and good taste. The superior quality and continuous appeal of Rolex watches have earned them worldwide recognition and have cemented their position as one of the most coveted labels within the luxury sector.

2. Patek Philippe

Patek Philippe is a prestigious watch company founded in 1839 by Antoine Norbert de Patek and François Czapek in Geneva, Switzerland. This brand has long been worshiped for its craftsmanship, which perpetuates its reputation for elegance.

Patek Philippe appeals to collectors and connoisseurs of the finer things in life, with high-end lines and a wide range of options. For example, the Nautilus from Patek Philippe is part of a collection of timepieces that range from tens to hundreds of thousands of dollars. You can have your pick of dozens of luxurious watches that complement all tastes. Its watches deliver on exclusivity, tradition, and meticulous artistry. It produces some of the most complicated and desirable timepieces in the world, which range from sophisticated intricacies to rare handcrafts and precious materials.

3. Audemars Piguet

Audemars Piguet has its roots in the heart of Vallée de Joux, Switzerland, and has been redefining the art of watchmaking since 1875. The brand was founded in 1875 by the duo Jules Louis Audemars and Edward Auguste Piguet. Their efforts cemented the brand as an avant-garde watchmaker who always pushes the boundaries of design and technical excellence.

Audemars Piguet’s timepieces are luxury items that cater to creative and bold individuals. They have a contemporary elegance that speaks to the affluent consumer with a flair for style and appreciation for bold statement pieces. For example, symbolic collections, such as the Royal Oak, embody the new class of sports watches that are reinterpreting horological standards.

Audemars Piguet is a historic brand that continues to fascinate watch connoisseurs and collectors. The company sets high standards of excellence and continues to explore innovations and make history.

4. Omega

Louis Brandt founded Omega in 1848, and it has become one of the most distinguished brands in Swiss watchmaking. Omega has held an extraordinary reputation because of its precision, innovation, and durability. Omega rose to prominence with the launch of the Labrador and the 19-ligne OMEGA Calibre at the end of the 19th century and opened the way to new standards of precision chronometry.

Omega continues to offer an expansive collection of watches, including Master Chronometer-certified options. Many of the brand’s watches have a high price point, with products starting at a few thousand. Omega watches are considered to be a measure of technical perfection and classic style that catches the casual consumer and the most serious. Moreover, the brand has a space exploration history and distinguished sports timing that further the respected reputation it holds.

5. Tag Heuer

TAG Heuer has taken on an esteemed position as one of the world’s leading Swiss watch manufacturers. Founded by the young and brilliant watchmaker Edouard Heuer in 1860, the brand is renowned for precise timekeeping and sports chronographs. Its initial concentration was on pocket watches, which were later extended to wristwatches in 1914. However, in 1916, the Mikrograph, a 1/100th accurate stopwatch, was introduced and propelled Tag Heuer to notoriety.

The brand’s commitment to precision and excellence has made the company the official timekeeper of the Olympic Games and furthered its reputation in the sporting world. Watches from Tag Heuer are in the medium-to-high price range and are designed to attract enthusiasts who value technical prowess and stylish design. The brand keeps its strong position in the luxury watch market thanks to its rich history and dedication to origination.

6. Vacheron Constantin

Vacheron Constantin produces timepieces of exclusive quality from company headquarters in Geneva, Switzerland. Jean-Marc Vacheron founded the company in 1755, making Vacheron Constantin one of the oldest watch brands around. It is noteworthy for its inestimable craftsmanship and design, which has been an outstanding characteristic in their creations for over two centuries. In fact, the first Vacheron Constantin wristwatch bracelet, designed in 1889, showed all the precision and refinement by which the brand is now known.

Vacheron Constantin Watches are placed in the high-end market and command prices that are on par with the sophistication of mechanics employed and intricate detailing.

These watches are bound to be in great demand among collectors and lovers of horology, as they present a perfect union of history and horological excellence. Vacheron Constantin remains a true testimony of a legacy dating back over 260 years and continues to set standards in quality and unbeatable attention right to the smallest detail.

7. Breitling

The Breitling watch brand was founded back in 1884 by Léon Breitling in Saint-Imier, Switzerland. Breitling has grown into a sought-after source of the ultimate precision-made watches marketed to aviators. The brand built on its established reputation with aviators to launch its first watch in the 1910s, which featured a unique design and set new standards in the industry.

Breitling watches are in the upper price segment, and their status puts them in league with top luxury watch producers. The timepieces Breitling manufacturers are superior for their durability and precision. Their popularity makes them a top choice for aviation professionals and watch connoisseurs alike. Breitling is a symbol of prestige and performance in the luxury watch world, with quality that speaks for itself.

8. Cartier

Cartier is a French luxury goods conglomerate renowned for its jewelry and watches. Cartier was founded in Paris in 1847 by Louis-François Cartier, and the brand gained fame for its exquisite craftsmanship and elegant designs. Its foray into watchmaking marked a significant milestone, with its first wristwatch, the Santos, introduced in 1904. This watch was designed for aviator Alberto Santos-Dumont and set a new standard in the watch industry.

Cartier watches are known for their extravagance and fall into the high-end price category. For example, watches like the Tank and the Pasha are celebrated for blending timeless elegance with novel design. These watches appeal to a customer base that appreciates the history and craftsmanship of the Cartier brand.

9. IWC

The International Watch Company, or IWC, was established in 1868 by American watchmaker Florentine Ariosto Jones in Schaffhausen, Switzerland. Jones aimed to combine Swiss craftsmanship with modern engineering techniques from the United States. IWC is recognized for its precise engineering, innovative technology, and elegant designs. The company first gained recognition for its pocket watches and later for its pilot and dive watches.

IWC watch prices range from mid to high-end, which speaks to the brand’s refined craftsmanship and technical excellence. Its portfolio includes notable collections like the Portugieser and Pilot’s Watches. These watches blend traditional aesthetics with contemporary functionality.

10. Jaeger-Lecoultre

Jaeger-LeCoultre is a brand famous for watch movements and was founded in 1833 by Antoine LeCoultre in La Sentier, Switzerland. Its commitment to precision was apparent with the making of the Millionomètre back in 1844, a device able to measure microns.

Their watches are known for being in the high-price range, and they reflect quality workmanship and are the best efforts in technical mastery. For example, the iconic Reverso was introduced in 1931 and exemplifies the company’s innovative spirit with its unique reversible case. With the integration of traditional techniques and modern technology absolutely seamless, Jaeger-LeCoultre has earned its spot among the watchmaking greats and in the hearts of enthusiasts.

11. Hublot

Hublot is a watchmaker founded in 1980 by Carlo Crocco in Nyon, Switzerland after Carlo left the Binda Group. The brand distinguished itself in the luxury watch industry with its reputation for unique design, notably the first-ever natural rubber strap in watchmaking history. Hublot watches are beloved for their blend of traditional and modern materials, a concept they call “Art of Fusion.” This approach is evident in their first model, the Hublot Classic, which featured a gold case paired with a rubber strap.

The brand’s pricing reflects its affluent status, with watches typically ranging from high to ultra-premium segments. Hublot’s commitment to producing standout timepieces and ensuring excellent craftsmanship has made it a favorite among watch enthusiasts seeking cutting-edge design and luxury.

12. Zenith

Zenith is a Swiss luxury watchmaker recognized for precision and quality in its timepieces. The company was founded in 1865 by Georges Favre-Jacot in Le Locle, Switzerland, and solidified its reputation for quality with the introduction of the El Primero in 1969, one of the first automatic chronograph movements.

Zenith watches range from mid to high prices, which stems from their adherence to advanced mechanics and premium materials. For example, the Chronomaster Sport from Zenith has a $10.5k price tag. The brand caters to both traditionalists and enthusiasts of innovative horological features, successfully merging Swiss watchmaking traditions with contemporary advancements.

13. Longines

Longines has cultivated a well-deserved heritage of watchmaking elegance since its founding in 1832 by Auguste Agassiz in Saint-Imier, Switzerland. Longines is known for its historical impact on horology and is celebrated for its elegant yet sophisticated timepieces. The collection spans a variety of styles, including dresswear, sports, and heritage watches, which gives buyers plenty of options to choose from.

The company made a mark with its first chronograph watch in 1878 and its first wristwatch, the Weems Avigation watch, in 1927. It has since become a staple in equestrian sports. Prices for Longines watches vary, generally falling in the mid-to-high range. For example, the Longines Master Collection Automatic watch has a $3.8k price tag. The brand sets itself apart from its peers by blending classic style with modern technology and offering a range of watches that appeal to classic and contemporary tastes.

14. Panerai

Panerai is an Italian luxury watch manufacturer established in 1860 by Giovanni Panerai in Florence, Italy. The brand initially served as a watchmaking school, workshop, and sales showroom. It eventually gained prominence by supplying the Italian Navy with precision instruments, specifically sturdy dive watches designed for military use. The brand’s first noteworthy watch, the Radiomir, was introduced in 1936 and had a manual winding movement, a transparent sapphire crystal case back, and a leather strap with a stainless steel clasp.

Panerai watches have distinctive, large dial designs and fall within the high-end price range. For example, the Luminor Base Logo model starts at $5.6k.The brand merges Italian design with Swiss watchmaking expertise to deliver technically sound and aesthetically pleasing watches. Panerai remains a favorite among watch enthusiasts for its bold style and history of ingenuity.

15. Chopard

Chopard is a watch and jewelry brand that has made a name for itself through its exquisite craftsmanship and elegant designs. Chopard was established in 1860 by Louis-Ulysse Chopard in Sonvilier, Switzerland. The company gained fame for precise pocket watches and chronometers and later expanded into high-end jewelry and wristwatches. Chopard’s reputation is built on its top-tier craftsmanship and elegant designs, specifically the ladies’ watches and jewelry timepieces.

The first Chopard watch was a pocketwatch that featured the signature Chopard e Sonviller and was released in 1860. The prices of Chopard watches range from the upper mid to the high-end point. This brand is mainly celebrated for its Happy Diamonds collection, featuring free-moving diamonds that orient themselves between two sapphire crystals. Chopard combines Swiss watchmaking expertise with the latest designs to deliver timepieces that boast technical merit and aesthetic appeal.

16. Tudor

Tudor is a more affordable alternative to Rolex, which was established in 1926 by Hans Wilsdorf. Tudor gained recognition with its first collection, the Tudor Oyster, introduced in 1932. This piece showcased the brand’s commitment to creating high-quality watches at a more accessible price point.

Tudor’s price range falls into the mid to high category, which is appealing to those who appreciate Rolex’s quality but desire a more accessible product. For example, the 1926 from Tudor has a price of $2,475 and features a white diamond-set dial. The brand combines robust performance with refined aesthetics, which makes Tudor watches popular for everyday wear and special occasions.

17. Blancpain

Blancpain is one of the oldest watchmaking brands, established in 1735 by Jehan-Jacques Blancpain in Villeret, Switzerland. The company opened by operating from the upper floor of Blancpain’s house, and it gained recognition for its meticulous craftsmanship. Blancpain’s foray into wristwatches began in the 19th century, which marked a significant transition from its traditional pocket watch production.

The brand’s pricing spectrum is generally high because of its historical importance, craftsmanship, and exclusivity. For example, the Fifty Fathoms Bathyscaphe Chronographe Flyback costs $17.9k, a steep price but a testament to the company’s exceptional technique. Its watches are synonymous with luxury and elegance. These prime features are sure to draw clientele that appreciate classic design and mechanical precision.

18. Breguet

Breguet was founded by Abraham-Louis Breguet in 1775 in Paris and is famous for its developments in watchmaking tech. Breguet introduced its first watch model in 1801 and released the tourbillon in the process. This watch showcased mechanical sophistication that became a trademark of the brand.

Breguet’s watches are pricey and will set you back quite a bit with their high to ultra-luxury price range. However, the high price is a mark of the brand’s intricate designs and esteemed heritage. For example, the Classique wristwatch in 18-carat gold boasts an $80.2k price tag, but it’s quite literally dripping in gold. Breguet is a legend for pioneering watch technology and continues to be a choice for watch enthusiasts who appreciate a blend of tradition and the excitement of novelty.

19. Girard-Perregaux

Girard-Perregaux is the brainchild of Constant Girard and Marie Perregaux. The watch manufacturer was founded in 1856 by the couple who each came from watchmaking families. With a family history of horology, they were able to apply their lifelong knowledge to create this brand. Today, Girard-Perregaux is renowned for exemplary watchmaking, which began with its first wristwatch, which was introduced in the 1880s.

Girard-Perregaux watches are admired for their ingenuity, accuracy, and aesthetic designs that feature complex mechanisms like tourbillons. The added flair puts the watches in a luxury price range, with some models like the Tourbillon with Three Gold Bridges 40mm having a price tag of $164k. The Girard-Perregaux reputation is a testament to classic Swiss watchmaking efforts and style.

20. Piaget

Piaget began crafting thin, high-precision watch movements in 1874 in the village of La Côte-aux-Fées. George Piaget founded the Piaget brand, and his genius led to his expanding expertise in luxury watch designs. The brand gained fame for its ultra-thin watch models and an automatic watch movement that broke a record for being the thinnest in the world.

These watches are known for their elegant designs and refined craftsmanship that come with a hefty price tag. For example, the Polo Date Watch in rose gold costs around $51k. Piaget’s watches are sophisticated and imaginative to satisfy all tastes and horological needs.

21. Ulysse Nardin

Ulysse Nardin is a luxury watch manufacturer established in 1846 in Le Locle, Switzerland. The company was named after its founder, Ulysse Nardin, who gained acclaim for producing highly accurate marine chronometers. Ulysse Nardin’s first notable timepieces were marine deck chronometers, which were essential tools for navigators of the time.

Ulysse Nardin’s watches are highly sought-after timepieces and feature high prices to accommodate demand. The Marine Torpilleur Dual Time is a more accessible option that has a $12k price tag. The brand’s legacy is firmly rooted in its commitment to combining time-honored skills with technical developments that keep it at the forefront of top-tier watch brands.

22. Hamilton

The Hamilton brand was established in 1892 in Lancaster, Pennsylvania. Hamilton ended its American manufacturing in 1969 and became an official Swiss watch manufacturer. The brand made an impression with high-quality pocket watches and wristwatches praised for their precision.

Hamilton’s first wristwatch was introduced in 1917 and was marketed to military personnel. Its prices range from mid to high, with limited editions and special releases making it to the top of the list. For example, the Ventura Quartz Gold Limited Edition is priced at $11k. The Hamilton brand celebrates American and Swiss expertise coming together in a way that satisfies contemporary and classic fashion needs.

23. Richard Mille

Richard Mille is a luxury watch brand that’s disrupting the industry with their extravagant and gaudy designs. The brand was founded in 2001 by Richard Mille and Dominique Guenat, who set out to blend cutting-edge technology with traditional Swiss craftsmanship. Richard Mille’s first watch model, the RM 001 Tourbillon, was launched in 2001 and set a new standard in luxury watch design with its intricate mechanics and futuristic aesthetics.

Richard Mille watches are expertly crafted and come in limited quantities, which leads to prices that are as exorbitant as the watches. For example, watch models such as the RM 88 Smiley have a price tag in the millions due to their rarity. The brand caters to an exclusive clientele who want timepieces that are wearable statements of abstract nonconformity and grandeur.

24. Montblanc

Montblanc is a German watch brand that started out crafting luxury writing instruments. Alfred Nehemias and August Eberstein formed the brand, and the pair ventured into watchmaking in 1997. They used their reputation for elegant writing devices as a stepping stone to launch their first watch. Montblanc watches are recognized for their classic design and precision, which reflect the brand’s commitment to quality, as seen in their pens.

Montblanc pens and watches are for those with exquisite taste and a few thousand dollars to spend on accessories. For example, the Montblanc Star Legacy Nicolas Rieussec Chronograph costs $8.5k. With the company’s unique background and approach to watchmaking, you have a wide variety of styles to explore that let you express your individuality and taste.

25. Bvlgari

Bvlgari is an Italian brand that is famous for elegant jewelry and high-end watches. The brand was established in 1884 by Sotirios Voulgaris in Rome and gained fame for its jewelry production. Bvlgari ventured into watchmaking in the 1940s and introduced timepieces mirroring its opulent jewelry style. For example, the Serpenti snake watch was released in the late 1940s and consisted of a coiled gold band that twisted around the arm like a snake.

Bvlgari watches are recognized for their bold design and quality materials that range from precious metals to gemstones. With these unique designs and materials, Bvlgari comes with a hefty price. For example, the Serpenti Seduttori watch from Bvlgari costs $13.1k and features an 18kt yellow gold with a stainless steel band. Bvlgari wristwatches are a symbol of Italian elegance that merges a practical item with high art.

26. A. Lange & Söhne

The A. Lange & Söhne brand is a prestigious German company noted for its high-quality, luxurious timepieces. The company was founded in 1845 by Ferdinand Adolph Lange in Glashütte, Germany. A. Lange & Söhne’s first noteworthy achievement was the introduction of the pocket watch with its distinctive Glashütte style.

The brand’s watches are in the higher price bracket, which is a reflection of their association with luxury. For example, the LANGE 1 is marked at $44,700. A. Lange & Söhne’s watches are a fusion of artistic excellence and technical skill that makes them a standout choice for those seeking the finer things in life.

27. Franck Muller

Franck Muller has made a name for itself through its lavish timepieces that feature intricate designs and unparalleled technical complexity. The Swiss watch brand was founded in 1991 by Franck Muller and Vartan Sirmakes, with the first watch model released in the same year. Franck Muller quickly gained acclaim for the clever and sophisticated design of its watches, such as the Cintree Curvex, a signature model with a unique curved body.

The brand’s watches have a high price that positions them in an upscale market. The company requires a buyer to complete a price inquiry request before they can know the price of a watch they’re interested in. Serious buyers can expect to pay tens to hundreds of thousands for a Franck Muller watch. For example, the company’s most expensive piece was the Aeternitas Mega 4, which sold for over 2 million. Combining artistic flair and complex watchmaking has established Franck Muller as a critical player in the luxury watch industry.

28. Seiko

Seiko watches stand out for their durability and diverse designs that highlight their Japanese heritage. The company was established by Kintaro Hattori in Tokyo in 1881 and revolutionized the horology industry with its first quartz watch, the Seiko Astron, in 1969. Since then, Seiko has remained popular with both its quartz and mechanical timepieces.

Seiko’s success lies in its ability to appeal to a broad customer base by offering high-quality pieces at accessible prices. For example, the SXGL62 from Seiko is a stylish women’s watch that features a quartz movement and is priced under $200.The watch styles vary from elegant classics to whimsical anime-themed limited editions, which gives every age and personality type something to choose from.

29. Citizen

Citizen is a notable Japanese watch manufacturer founded in 1918 that’s recognized for its eco-friendly technology. Citizen made a significant impact with its Eco-Drive technology in 1995. Eco-Drive can charge via everyday light sources, which allows them to run without the typical battery replacements.

Citizen watches cater to a diverse clientele, as the brand spans from moderately priced to upscale. Known for their durability, advanced technology, and accessibility, Citizen watches are favored by both casual wearers and watch connoisseurs. The brand’s environmentally conscious technology and quality craftsmanship are of particular appeal to those who prioritize sustainability and innovation in their watches.

30. Baume & Mercier

Baume & Mercier is a Swiss luxury watchmaker known for its commitment to producing elegant and sophisticated timepieces. The company was founded in 1830 by the Baume family in the Jura Mountains of Switzerland. William Baume partnered with Paul Mercier in 1918, and the brand flourished into the company it is known as today. They gained recognition for their precision and turned heads with the introduction of the Marquise watches in the 1940s, which served as a notable milestone.

Baume & Mercier watches are priced in the mid to high range, which makes them a desired item among clients who value luxury and affordability. Their designs strike a balance between opulence and conventional aesthetics.

31. Glashütte Original

Glashütte Original is a German watch brand founded in the mid-20th century. It emerged from the historic watchmaking hub of Glashütte, a town with a rich horological heritage dating back to 1845. The brand is known for its meticulous craftsmanship and elegant designs that incorporate intricate complications.

Glashütte Original caters to the luxury market, with its watches generally positioned in the high-price range. The brand’s collections, including the Pano, Senator, and Vintage lines, showcase a blend of traditional Saxon watchmaking artistry with contemporary innovation. This brand appeals to connoisseurs who appreciate classic styles with standout features, such as the Sixties Small Second watch featuring a Louisiana Alligator leather strap and rose gold case.

32. Timex

Timex is an American brand with a reputation for affordable and durable watches. The brand was founded in 1854 in Connecticut, USA, and gained prominence with its simple yet reliable designs that made quality timekeeping accessible to a wide audience. Timex’s motto, “It takes a licking and keeps on ticking,” was introduced in the 1950s and became synonymous with the brand’s commitment to durability.

Timex offers an assortment of watches at budget-friendly prices and designs that range from classic to contemporary for various tastes, lifestyles, and budgets. Timex has maintained its market presence by attracting customers who value the history, functionality, and sturdiness of their watches.

33. Orient

Orient was established in the 1950s in Tokyo, Japan, and is now renowned for its striking mechanical watches. The brand carved a niche in the watchmaking industry with its in-house movement production. Its commitment to mechanical watchmaking in an era dominated by quartz technology sets it apart from its historical competitors.

Orient’s watches have a friendly price tag and are accessible to budget-conscious enthusiasts of traditional watchmaking. For example, the Orient Bambino, Ray II, and Defender models highlight the brand’s unique combination of elegant craftsmanship and affordability. The dedication to preserving the art of mechanical watchmaking has earned Orient a loyal following among watch aficionados worldwide.

34. Oris

The Oris brand is recognized for its purely mechanical timepieces and strong watchmaking heritage. Oris was founded in 1904 in Hölstein, Switzerland, by Paul Cattin and Georges Christian. It began its journey with a focus on craftsmanship and innovation. The brand’s first watch models showcased precise mechanical movements, which propelled Oris to become a respected name in the industry.

Oris watches are primarily in the mid to high price range, catering to enthusiasts who appreciate fine mechanical watchmaking. The brand sells watches in a range of styles, from elegant dress watches to sturdy diving timepieces, each embodying the brand’s commitment to quality and mechanical innovation.

35. Movado

Movado is a classic Swiss watchmaker noted for its minimalist and modern designs. The company was established in 1881 by Achilles Ditesheim in La Chaux-de-Fonds, Switzerland. Movado gained widespread acclaim with the introduction of the Museum Watch in 1947, characterized by a singular dot at 12 o’clock, symbolizing the sun at high noon.

Movado watches are typically priced in the mid to high range, which aligns with their reputation for elegance and simplicity. The brand’s timepieces are celebrated for their sleek aesthetics and precise timekeeping. This reputation makes them a favored choice for those who want a watch that’s designed with the future in mind.

36. Louis Erard

Louis Erard delivers on traditional watchmaking craftsmanship throughout the company’s existence. The Swiss watch brand was founded by Louis Erard in 1931 by Louis Erard himself, and the company has since carved out a niche in the industry with its focus on mechanical watches. Its initial foray into watchmaking featured timepieces that embodied classic Swiss precision and elegance.

The brand’s offerings have a relatively high price attached to them and cater to enthusiasts of refined watchmaking. The watches are celebrated for their intricate mechanics and timeless designs. However, the adventurous horophile will be able to satisfy their craving for a unique timepiece with Louis Erard’s more creative options, such as the Excellence Le Régulateur Louis Erard x Konstantin Chaykin Dusk to Dawn.

37. Raymond Weil

Raymond Weil is known for its elegant and refined timepieces and Swiss craftsmanship. The brand was established in 1976 in Geneva by Raymond Weil himself and has maintained a strong focus on quality and design. Raymond Weil’s initial watch models were characterized by their sophisticated aesthetics and precision engineering, which continue to define the brand.

The watches are in the mid to upper range, appealing to those who value craftsmanship and classic design. For example, the Freelancer skeleton watches feature an inside view of the complex mechanical structure of the watch. The intricate design comes with an appropriate $3,325 price tag.

38. Corum

Corum is a Swiss watch manufacturer known for its distinctive and avant-garde timepieces. Corum was founded in 1955 in La Chaux-de-Fonds, Switzerland, by René Bannwart and his uncle Gaston Ries, and the company carved a niche for itself in high-end watchmaking. Corum gained acclaim for its iconic Admiral’s Cup collection, which features a twelve-sided case and nautical-inspired designs.

The brand has a wide price range, with watches that start in the thousands and limited edition pieces that reach six figures. For example, the Lab collection from Corum is a unique design that showcases the watch’s interior from multiple angles. It has an attached price of over $225,300. Corum’s commitment to innovation and artistic craftsmanship is evident in each design, whether it honors classic tastes or contemporary styles.

39. Maurice Lacroix

Maurice Lacroix is a Swiss luxury watch brand known for its fusion of traditional craftsmanship and contemporary design. Maurice Lacroix was established in 1975 when the company emerged as an offshoot of Desco von Schulthess of Zurich, which dates back to 1889. Maurice Lacroix’s first watch model, introduced shortly after its founding, reflected a commitment to precision and elegance.

With mid-to-high range pricing, Maurice Lacroix offers a spectrum of watches that cater to both luxury and accessible markets. The brand gained particular acclaim for models like the Masterpiece, which combines technical innovation with sophisticated aesthetics. Its reputation is built on quality craftsmanship and modern styling, which appeals to a diverse clientele seeking performance and design.

40. Tissot

Tissot is a watch brand that combines Swiss skill with affordability. The brand was founded in 1853 by Charles-Félicien Tissot and his son Charles-Émile Tissot in Le Locle, Switzerland, and quickly established itself with a reputation for quality and craftsmanship. Tissot introduced its first mass-produced pocket watch in 1853 and its first anti-magnetic watch in 1929-1930.

The watches are priced to appeal to a broad audience, with a range extending from the lower to mid-high tiers. For example, the Tissot PR 100 is priced at $275, which is on the low end of their price spectrum. The higher-priced pieces, such as the Tissot PRS 516 18K Gold Valjoux priced at $3,175, are available for a few thousand. The Tissot’s commitment to accessible quality and innovation makes it popular among watch enthusiasts seeking functionality and style.

41. Carl F. Bucherer

Carl F. Bucherer has been associated with luxury Swiss accessories since it was founded in 1888 by Carl Friedrich Bucherer. The esteemed watch company originated in Lucerne, Switzerland, and gained recognition for its exquisite jewelry before venturing into watchmaking. The brand’s first watch collection was launched in 1919 and featured innovative designs for the time that combined functionality with elegance.

Carl F. Bucherer watches typically fall into the high-price category. The brand is celebrated for its distinctive watches that feature complex mechanisms like the peripheral rotor. These timepieces are designed to cater to a discerning clientele who appreciate sophisticated, precision-engineered watches with a blend of traditional and modern aesthetics.

42. Van Cleef & Arpels

Van Cleef & Arpels is a French luxury brand renowned for its exquisite jewelry and has extended its mastery to fine watchmaking. The brand was founded in 1896 by Alfred Van Cleef and Salomon Arpels, who first ventured into watches in the early 20th century. Van Cleef & Arpels watches are celebrated for their elegant designs and intricate craftsmanship, often featuring the brand’s iconic themes of nature and fantasy.

The brand’s watches are pricey, but their cost reflects the luxurious materials and the meticulous artistry that goes into each piece. Van Cleef & Arpels watches provide more than just watches by delivering wearable art pieces that blend high fashion and horology.

43. HYT

HYT is distinguished for its innovative use of fluid mechanics in timekeeping. The Swiss watch company was founded in 2012 and represents a relatively new but groundbreaking force in the world of horology. Lucien Vouillamoz and Patrick Berdoz’s founders introduced a pioneering concept of using colored liquids in capillary tubes to indicate time. This novel approach sets HYT apart from traditional watchmakers.

The brand’s first watch model, the H1, garnered attention for integrating liquid mechanics with mechanical watchmaking. HYT watches fall into the high-end price category due to their cutting-edge design and technology. The brand’s distinctive approach combines the art of traditional watchmaking with modern scientific creativity that attracts a niche market of watch collectors and tech aficionados.

44. Ebel

Ebel watches are a combination of Swiss horological elegance and functionality. Ebel was established in 1911 by Eugène Blum and Alice Lévy in La Chaux-de-Fonds, Switzerland. The brand’s name, Ebel, is an acronym of the founders’ names, “Eugène Blum Et Lévy.” Ebel gained prominence with its first wristwatch model, which marked its commitment to aesthetic appeal and technical performance.

Ebel watches cater to a clientele seeking luxury and reliability; therefore, the price of an Ebel watch matches the demand with a mid to high price range. Moreover, the brand is known for its distinctive designs that set it apart from competitors, like the Ebel Sport Classic, which features a wave-shaped bracelet. Ebel has established itself as a symbol of sophisticated craftsmanship to give a distinct identity to each watch and its wearer.

45. Alpina

Alpina is a Swiss watchmaking company known for its high-quality sports watches. Alpina was founded by Gottlieb Hauser in 1883 and started as an association of watchmakers to develop and optimize the manufacturing process. The brand initially focused on durable watches for athletes, adventurers, and military personnel and introduced its first sports chronograph in 1938.

The price of Alpina watches ranges from the mid and upper segments due to their durability, precision, and functionality. Alpina watches are designed for those who lead active lifestyles and need practical features with a modern aesthetic.

46. Junghans

Junghans is a watch brand that’s known for its precision and innovative design. The company was founded in 1861 by Erhard Junghans in Schramberg, Germany, and initially focused on clock production. Junghans introduced its first wristwatches in the early 20th century, which showcased functionality and elegance. The brand’s watches are priced in the mid to high range, with the higher-end limited edition models like Meister Fein Automatic Edition Erhard featuring a price of $9,157.

Junghans is particularly famed for its Max Bill collection, designed by the renowned Swiss architect and designer. This collection embodies the Bauhaus philosophy of clean, functional design that complements the standard aesthetic of the brand. Junghans watches combine traditional German engineering with contemporary elements, which makes them popular with buyers who want a modern upgrade to their classic timepiece.

47. F.P.Journe

F.P. Journe is a prestigious Swiss watch company founded in 1999 by François-Paul Journe. The brand stands out for its commitment to exclusive in-house manufacturing and innovative watchmaking. Known for intricate complications and distinctive aesthetics, F.P. Journe watches blend traditional craftsmanship and avant-garde design.

The first watch model introduced by François-Paul Journe was the Tourbillon Souverain. In more recent years, F.P. Journe has continued to push the boundaries of watch design with extravagant designs like the Sultan of Oman. The brand’s watches are in the higher price bracket because of their unique design, exclusivity, and the meticulous craftsmanship that goes into each piece.

48. Zodiac

Zodiac is an established Swiss watch brand founded in 1882. Ariste Calame launched the Zodiac company to focus on creating pocket watches, and he later transitioned operations to wristwatches. The brand’s first wristwatch model launched in the early 20th century and demonstrated Zodiac’s commitment to innovative watchmaking.

Zodiac watches have an accessible price point that makes them attainable to a wide audience. For example, the Super Sea Wolf Pro-Diver Automatic is a pricier model that costs $1,695. The brand is recognized for its Swiss craftsmanship that meets the modern standard of style and durability.

49. Cyrus

Cyrus watches are recognized for their creative designs and traditional Swiss crafting skills. The brand was established in the 21st century and represents a relatively new player in the watch industry. Cyrus quickly made a mark with its bold designs and complex mechanisms that are sought after in a niche market of watch connoisseurs.

The brand is known for its intricate complications and unique aesthetic that feature unconventional dials and robust casings. These features leave Cyrus watches with a high price tag that matches their exclusivity, craftsmanship, and innovative features. This is a brand that caters to a clientele who value the enduring art of watchmaking alongside their need for a proper timepiece.

50. Luminox

Luminox is a Swiss watch brand that manufactures durable and luminous timepieces. Luminox was established in 1989 and gained recognition for watches with unique self-powered illumination system, which ensures long-term glow in low-light conditions. This groundbreaking feature quickly became a defining characteristic favored in military and outdoor applications.

Luminox watches are designed to withstand extreme conditions, which makes them popular among outdoor enthusiasts and professionals in demanding fields. The brand offers various models, with mid to high prices reflecting their specialized features and robust construction. Luminox’s commitment to durability and visibility under all circumstances defines its place in the watch market.

51. Greubel Forsey

The Swiss watch manufacturer Greubel Forsey was established in 2004 by Robert Greubel and Stephen Forsey. This watch brand specializes in high-precision watches and is celebrated for its imaginative approach to traditional watchmaking. Greubel Forsey’s first significant release was the Double Tourbillon 30°, notable for its technical complexity.

The brand’s watches are positioned in the luxury segment, with prices exceeding hundreds of thousands of dollars. This high price point is due to the brand’s focus on sophisticated craftsmanship, technological innovation, and exclusivity.

52. Reservoir

Reservoir is a relatively new player in the Swiss watchmaking industry that draws inspiration from measuring instruments of the past. Reservoir was founded in the 21st century and stands out for its innovative approach to design. The watches from Reservoir utilize modern watchmaking techniques while honoring a retro aesthetic.

Reservoir’s first watch models are notable for their unique display that resembles old gauges and counters. The brand’s timepieces are in the high-end market to match their distinctive style and advanced mechanical features. Reservoir caters to enthusiasts seeking unconventional, precision-driven watches with a historical twist.

53. Tourneau

Tourneau is a prominent American watch company that is well-known for its vast selection of luxury timepieces. The brand was established in 1900 by the Tourneau family, and the company has grown into one of the largest watch retailers in the United States. Tourneau offers a diverse range of watch brands, from mid-tier to high-end luxury, that attract a broad customer base. The company’s stores also provide expert watch repair and maintenance services.

The price range of watches at Tourneau varies widely and can accommodate both moderate and upscale budgets. Tourneau’s commitment to quality and customer service, combined with its extensive collection, has solidified its reputation as a trusted luxury watch brand.

54. Louis Moinet

Louis Moinet is a Swiss luxury watch brand that honors the legendary watchmaker and inventor of the same name, who lived from 1768 to 1853. Moinet was known as the inventor of chronographs and a pioneering figure in the watch industry. The brand’s first notable creation, the “Compteur de Tierces,” introduced in 1816, is considered the world’s first chronograph. This groundbreaking invention paved the way for Louis Moinet’s future watchmaking innovations.

Louis Moinet watches are characterized by technical ingenuity and artistic design, with prices in the luxury range. This reflects their exclusivity and the intricate craftsmanship involved. The brand is distinguished for producing limited editions and bespoke pieces. Louis Moinet caters to a clientele that values unique, high-quality timepieces with a historical connection.

55. Urwerk

Urwerk is a pioneering Swiss watch brand celebrated for its avant-garde designs and groundbreaking time display mechanisms. Founded in 1997 by watchmaker Felix Baumgartner and designer Martin Frei, Urwerk revolutionized horology with its unconventional approach to watchmaking. The brand’s first timepiece, the UR-101/102, introduced in the same year, garnered attention for its innovative rotating satellite complication.

Urwerk watches are priced at a premium that reflects the brand’s commitment to exclusivity, innovation, and meticulous attention to detail. The brand has cultivated a dedicated following among watch enthusiasts and collectors seeking unconventional, cutting-edge designs that challenge traditional watchmaking norms. With its unwavering dedication to horological innovation, Urwerk has firmly established itself as a trailblazer in watch manufacturing.

56. MB&F

MB&F (Maximilian Büsser and Friends) is a Swiss luxury watch brand known for its unconventional and artistic timepieces. MB&F was founded in 2005 by Maximilian Büsser and diverged from traditional watchmaking. Instead, the brand focused on creating “Horological Machines,” or watches that are as much art pieces as they are functional timekeepers. The company’s first model, HM1, was released in 2007 and showcased a unique design with a complex movement, setting the tone for future creations.

MB&F watches are positioned in the high-end luxury segment, reflecting their status as exclusive items and the intricate craftsmanship required to create them. The brand has carved a niche for collectors and enthusiasts who appreciate daring designs and innovative mechanical engineering.

57. Jaquet Droz

Jaquet Droz is a prestigious Swiss watch brand recognized for its exquisite craftsmanship and timeless designs. The brand was established in 1738 by Pierre Jaquet-Droz, and it gained fame for its intricate clockwork and automatons. Jaquet Droz’s first creations were not just timepieces but also mechanical marvels, showcasing the founder’s expertise in horology and automation.

With prices in the luxury range, Jaquet Droz watches reflect the artisanal quality and intricate detail involved in their creation. These timepieces are highly sought after by collectors and connoisseurs who appreciate the brand’s legacy of innovation and excellence. Jaquet Droz continues to ensure its position as a renowned name in haute horology.

58. Hermès

Hermès is a French luxury brand with a history in equestrian accessories, including luxury watches. The company was founded in 1837 by Thierry Hermès, who specialized in high-quality wrought harnesses and bridles before expanding into luxury goods. Hermès entered the watch market with sophisticated timepieces that mirrored the brand’s dedication to craftsmanship and style.

Positioned in the high-end segment, Hermès watches reflect the brand’s luxury status and are known for their elegant design and precision. These timepieces cater to a discerning clientele that values the combination of traditional craftsmanship with contemporary aesthetics, consistent with Hermès’ prestigious fashion identity.

59. Graham

Graham is a British watch brand recognized for its distinctive timepieces that combine traditional British design with Swiss watchmaking craftsmanship. Established by George Graham in the late 17th century in London, Graham is one of the oldest names in watchmaking history. The brand’s founder pioneered the development of the chronograph, and his legacy continues to influence Graham’s focus on precision and innovation.

Known for their bold, oversized designs and unique elements like left-hand crowns, Graham watches typically fall in the high-end price category. The brand caters to collectors and enthusiasts who value historical significance and modern horological innovation, making Graham a sought-after name among watch aficionados.

60. Favre Leuba

Favre Leuba is one of Switzerland’s oldest watch brands, dating back to 1737. Abraham Favre established the brand in Le Locle, which has a rich history of innovation and craftsmanship. The brand first gained recognition for its precision pocket watches before transferring its expertise to wristwatches. Favre Leuba’s initial wristwatch models showcased a blend of traditional Swiss watchmaking techniques and practical designs suited to the evolving demands of the early 20th century.

With a diverse price range catering to both mid-range and luxury markets, Favre Leuba appeals to enthusiasts who appreciate the perfect combination of historical legacy and modern watchmaking. The brand’s commitment to quality and innovation has allowed it to maintain its position as a respected name in the Swiss watch industry.

61. Gorilla

Gorilla is a contemporary watch brand founded in 2016 by former Audemars Piguet Chief Artistic Officer Octavio Garcia and Senior Designer Lukas Gopp. As a notable industry newcomer, Gorilla quickly made a name for itself with its bold and unconventional designs, gaining attention due to its founders’ history and the launch of its first watch, the Fastbreak.

Gorilla’s timepieces are crafted using high-quality materials such as forged carbon, ceramic, and titanium. The brand’s meticulous attention to detail and emphasis on quality manufacturing result in a high-end price tag, with watches often exceeding four figures in USD. What sets Gorilla brand watches apart is their avant-garde aesthetic, which seamlessly merges design elements from luxury vehicles and watches to cater to a new generation of timepiece aficionados.

62. Century

Century watches are recognized for exquisite craftsmanship and innovative use of materials. The brand was founded in 1966, cementing its reputation by crafting watches with a unique blend of traditional Swiss watchmaking and avant-garde design. Century’s first watch models were notable for incorporating scratch-resistant sapphire in their construction.

With prices typically falling into the high-end category, Century watches reflect the brand’s unwavering commitment to quality, luxury, and design innovation. These timepieces appeal to discerning connoisseurs who appreciate the fusion of timeless Swiss craftsmanship and contemporary aesthetics, making Century a sought-after name in haute horlogerie.

63. Balmain

Balmain has evolved from its roots in haute couture and ready-to-wear to embrace the realm of luxury timepieces. The French brand is primarily known for its clothing but has expanded into the world of luxury watches. The brand’s watches often reflect its fashion aesthetic, combining elegance with a modern edge.

These watches embody the perfect blend of Balmain’s hallmark elegance and contemporary flair, showcasing intricate designs, sophisticated materials, and a keen attention to detail. Through its timepieces, Balmain complements the modern wardrobe while staying true to the brand’s rich heritage of luxury and style.

64. Zeppelin

Zeppelin, under the aegis of the Pointtec Group and founded by Wilhelm Birk in 1987, embodies the innovative spirit and elegance of early aviation. The brand is inspired by the iconic Zeppelin airship. The brand’s inaugural collections masterfully blended the grace of early 20th-century aeronautical design with contemporary horological craftsmanship.

This marriage of tradition and innovation is seen in features such as the use of durable materials, precise German engineering, and the subtle incorporation of aviation-inspired elements in their designs. Zeppelin watches not only pay homage to a bygone era of adventure and discovery but also appeal to those who appreciate meticulous craftsmanship and timeless style.

65. Rebellion

Rebellion has quickly established itself as a standout Swiss watchmaker with a deep-rooted affinity for the auto-racing world. Rebellion’s timepieces are characterized by their bold, avant-garde designs and cutting-edge technology. They align with the precision and performance of motorsports, which makes them a racing fan favorite. The brand’s first notable model, the T-1000, launched in 2010 and boasts a groundbreaking power reserve.

Rebellion’s commitment to pushing the boundaries is further evidenced by its use of materials like titanium and carbon fiber, ensuring durability and performance. As a result, Rebellion watches not only reflect the adrenaline of motorsports but also offer a unique combination of technical excellence and daring design.

66. Wenger

The Wenger watch brand is a recognized Swiss brand known for quality and affordability. Wenger was founded in 1893 as a knife factory and expanded into watchmaking, balancing Swiss craftsmanship with practical designs. The brand’s watches are known for their reliability and classic aesthetics, catering to a broad audience.

Offering a range of functionalities, from essential timekeeping to more advanced features like chronographs and water resistance, Wenger’s timepieces are suitable for everyday use. While primarily known for their Swiss Army knives, Wenger’s foray into watchmaking has provided consumers with accessible luxury. By pricing their watches to accommodate a broad market segment, Wenger has made Swiss precision and quality available at a moderate price point.

67. U-Boat

U-Boat, launched in 2000 by Italo Fontana, traces back to designs imagined by Italo’s grandfather, Ilvo Fontana, for the Italian Navy in 1942. The brand’s origin story began with Ilvo Fontana conceptualizing designs, but these designs were not realized until Italo brought them to life decades later.

These visionary concepts remained dormant until Italo brought them into reality. Today, U-Boat is celebrated for its bold aesthetics and the distinctive use of materials like titanium and bronze. This blend of historical inspiration and modern innovation makes U-Boat watches not just timekeepers but also pieces of history worn on the wrist.

68. Doxa

Doxa was established in 1889 by Georges Ducommun and is located in Le Locle, Switzerland. Doxa gained early acclaim for innovative designs and technical prowess in watchmaking. The brand is mainly celebrated for its advancements in dive watch technology. In 1967, Doxa launched the Doxa Sub, a dive watch known for its robust construction and the pioneering use of an orange dial for better underwater visibility.

The introduction of the Doxa Sub in 1967 revolutionized the industry with its striking orange dial, designed for enhanced readability under the sea. This watch, along with its patented no-decompression dive table bezel, has set a standard for functionality and style in the diving community. Today, Doxa continues to honor its heritage by developing watches that blend traditional craftsmanship with modern technological advancements. It maintains its status as a favorite among professional divers and watch enthusiasts worldwide.

69. Fortis

Established in Switzerland in 1912 by Walter Vogt, Fortis has carved a niche for itself with its cutting-edge and robust watches. Walter Vogt founded Fortis in 1912 in Grenchen, Switzerland. The brand achieved prominence with its pioneering automatic wristwatches in 1926. Fortis is particularly noted for its space-tested watches, having been the official timekeeper for Russian cosmonauts since 1994. Their Flieger Automatic, introduced in 1987, became a benchmark for pilot watches.

The brand’s legacy in space exploration is further solidified by its involvement in over 100 space missions. Beyond space, Fortis has cultivated a strong presence in aviation and maritime, with collections like the Marinemaster setting standards for professional divers. The brand’s commitment to precision and durability, combined with a flair for design, ensures Fortis remains a cherished name among watch aficionados and professionals alike.

70. Polar

Polar is a Finnish watch brand established in 1977 by Seppo Säynäjäkangas to implement heart rate monitoring technology in timepieces. In 1982, the brand introduced the world’s first wireless heart rate monitor, the Sport Tester PE 2000. This watch set a new standard for fitness and sports watches. This groundbreaking innovation seamlessly integrated health-tracking features with timekeeping and made it easier for athletes and fitness enthusiasts to monitor their performance.

With prices typically in the mid-range, Polar watches are for a variety of consumers who prioritize reliable performance tracking. The brand’s unwavering focus on health and fitness technology has positioned it as a leader in the sports watch segment. Polar’s commitment to innovation and accuracy has earned the trust of athletes and fitness enthusiasts worldwide, making it the go-to brand for those who want to take their training to the next level. Polar watches are more than practical tools, they provide insights you can use to achieve your health and wellness goals.

71. Yema

Yema is a French watch brand established in 1948 by Henry Louis Belmont, noted for its exceptional craftsmanship and innovative design. The brand’s first watch model, the Yema Superman 1963, was specifically designed for diving professionals and showcased Yema’s commitment to precision and durability. This groundbreaking timepiece set the stage for Yema’s future direction, which was to create watches that could withstand the most demanding conditions.

With prices in the mid-range, Yema watches are accessible to a wide audience. The brand’s timepieces seamlessly combine traditional French craftsmanship with contemporary design, resulting in watches that are both stylish and functional. Moreover, Yema’s attention to detail and use of high-quality materials ensure that each watch is built to last. Whether you’re a professional diver or simply appreciate a well-crafted timepiece, Yema offers a range of watches that are sure to impress.

72. Jacob & Co

Jacob & Co is a high-end watch brand celebrated for its extravagant designs and luxurious materials. The company was founded in 1986 by Jacob Arabo in New York City. Originally a jewelry brand, Jacob & Co expanded into the watchmaking industry, quickly gaining fame for its bold and opulent timepieces. The brand’s first significant release was the Five Time Zone Watch, which reflected Arabo’s flair for innovative and visually striking designs.

Jacob & Co’s reputation for high jewelry and complex watchmaking is unparalleled, with masterpieces like the Astronomia collection as an example. These watches, featuring a unique three-dimensional movement and celestial motifs, redefine the boundaries of traditional horology. The brand collaborates with notable personalities and franchises, which adds a layer of cultural relevance to its luxurious creations.

73. Squale

The Squale watch brand was established in 1946 and has been dedicated to producing quality watches ever since. The von Büren family founded the company, initially specializing in producing watch cases for other brands before launching its dive watch line in the 1960s. Squale’s first self-branded dive watch quickly became a standard in the industry, and it is known for its reliability and durability under extreme conditions.

Squale watches are generally in the mid-range and are appropriate gear for diving enthusiasts. The brand’s commitment to quality and precision and its rich history in dive watchmaking cements its reputation in the horological community as a producer of accessible yet robust timepieces.

74. Nivada Grenchen

Nivada Grenchen uses an innovative spirit to guide its production of affordable watches. The brand was established in Grenchen, Switzerland, in 1926 and has a history of producing watches focusing on precision and durability. Nivada Grenchen gained prominence with its adventurous designs, including the Antarctic model, which debuted in the 1950s and was known for its robustness in extreme conditions.

Their watches are priced to appeal to a wide range of customers because of their accessibility and quality. Nivada Grenchen continues to be celebrated for its top-notch craftsmanship and fair price points that allow more people to find a suitable watch for them.

75. Bremont

Bremont is a British watchmaking brand founded in 2002 by brothers Nick and Giles English. It’s known for its aviation-themed watches that seamlessly blend durability with classic style. The brand first gained attention with the introduction of its ALT1-C, a pilot’s watch praised for its aesthetic and precise time measurement capabilities.

With a price range that typically falls into the higher mid-range segment, Bremont caters to enthusiasts who appreciate a perfect combination of traditional British craftsmanship and modern, technical features. The brand’s unwavering commitment to aviation heritage and quality engineering has made Bremont a respected name in the watch industry. Bremont’s watches are designed to withstand the rigors of flight while maintaining a timeless aesthetic, making them the perfect choice for aviation enthusiasts and those who appreciate a well-crafted timepiece with a story to tell.

76. Ball Watch

The Ball Watch Company made a name for itself among Swiss luxury watch companies. Operating out of La Chaux-de-Fonds, Switzerland, Ball is known for sophisticated pieces. The company’s first watch model, the Ball Standard, set new industry standards for accuracy and became a watchmaking benchmark.

Webb C. Ball established the company with the intention of improving the accuracy of railroad employee timepieces. Ball now offers a diverse range of watches with prices ranging from the lower mid-range to luxury pieces that surpass several thousand dollars.

77. Certina

Certina is a Swiss watch brand known for its commitment to precision and durability. Founded in 1888 by Adolf and Alfred Kurth in Grenchen, Switzerland, Certina has a long-standing tradition of crafting robust and reliable timepieces. The brand gained recognition for its sports and diving watches, which are known for their resilience in challenging environments. These watches are perfect for adventurers who want a watch that can keep up with their active lifestyle.

Certina’s watches range from mid to high price points, but the cost is for the reputation and quality. The brand’s timepieces incorporate water and shock-resistant features, ensuring they can withstand the rigors of adventurous activities. Certina continues to offer a range of watches that blend functionality and style and has solidified its reputation as a brand that continuously delivers.

78. Stowa

Stowa is a German watch manufacturer renowned for its minimalist and timeless design philosophy. Stowa was established in 1927 by Walter Storz in Hornberg, Germany. The brand has a strong heritage of crafting elegant and reliable timepieces. Stowa’s watches feature clean lines, simple dials, and a focus on functional aesthetics.

The company offers a diverse range of watches with prices varying from affordable options in the mid-hundreds to higher-end models in the thousands. Stowa’s commitment to quality and craftsmanship is evident in its attention to detail and precision. It appeals to watch enthusiasts who appreciate combining traditional watchmaking values with modern design sensibilities.

79. Benrus

Benrus watches are reliable and stylish timepieces hailing from American-born horological expertise. The brand was established in 1921 by the Lazrus brothers in New York City. Their first major success came with producing waterproof watches in the 1930s. Benrus watches are known for their affordability and durability, which helps them stay popular among a wide audience.

The brand gained prominence by supplying watches to the U.S. military during World War II. This historical connection adds to their watches’ appeal, making them a popular choice for those seeking functionality and a piece of history. Prices are generally affordable to mid-range and allow a wide range of consumers to own a timepiece with a storied past.

80. Laurent Ferrier

Laurent Ferrier is a Swiss watchmaking brand renowned for its high-end luxury timepieces. The company was established in 2010 by Laurent Ferrier, a veteran watchmaker with deep roots in the industry. Laurent Ferrier’s inaugural watch, the Galet Classic Tourbillon Double Spiral, set the tone for the brand’s emphasis on sophisticated, hand-crafted watches.

The price range for Laurent Ferrier watches is typically in the upper echelons, reflecting their exclusivity and artisanal quality. The brand stands out for its commitment to traditional watchmaking techniques and modern aesthetics. This approach has earned Laurent Ferrier a distinguished place among luxury watch connoisseurs.

81. Cuervo Y Sobrinos

Cuervo Y Sobrinos is a unique watch brand with a rich history, intertwining Cuban and Swiss watchmaking traditions. The company was founded in 1882 in Havana, Cuba, by Ramón Rio y Cuervo and his nephews. The company initially served as a jewelry and watch retail store. It wasn’t until the 20th century that Cuervo Y Sobrinos began producing its watches, quickly becoming known for their blend of Latin spirit and Swiss precision.

These watches are typically positioned in the high-end price range, reflecting their distinctiveness and quality craftsmanship. Cuervo Y Sobrinos watches stand out for their elegant designs that often incorporate elements of Cuban heritage, appealing to those who appreciate a fusion of cultural elegance and technical finesse.

82. Meistersinger

Meistersinger is a German watch brand established in 2001 and known for its singular approach to timekeeping. Manfred Brassler founded the brand to introduce the concept of displaying time using a single hand. This design choice references the earliest public clocks from the medieval era, embodying a minimalist and uncluttered aesthetic.

Meistersinger watches are in the mid to high price range, catering to enthusiasts who appreciate this blend of traditional craftsmanship and modern simplicity. The brand has gained recognition for its distinctive style, combining historical inspiration with contemporary watchmaking techniques, making Meistersinger watches a symbol of understated elegance.

83. Delma

Delma is a Swiss watch brand established in 1924 and is revered for its precision and durability. Adolf and Albert Gilomen founded the brand and first gained recognition for its hand-wound pocket watches. Delma expanded its repertoire to include robust diver and sports watches. The company’s first prominent wristwatch model was launched in the mid-20th century, aligning with the brand’s shift towards more versatile and rugged timepieces.

The price range of Delma watches varies, offering options from affordable to higher-end, catering to a broad spectrum of watch enthusiasts. Delma’s commitment to quality craftsmanship and innovation has solidified its reputation in the Swiss watch industry, particularly for those seeking reliable and well-crafted sports watches.

84. Credor

Credor is a luxury watch brand owned by Seiko, a prominent Japanese watchmaker. Credor was established in 1974 and specializes in high-end timepieces, blending traditional Japanese craftsmanship with sophisticated design. The brand is known for its meticulous attention to detail and the use of premium materials such as gold and platinum. Credor’s first watch models showcased elegance and precision, which remain central to the brand’s identity.

The price range of Credor watches is typically in the luxury segment, reflecting their exclusivity and artisanal quality. Credor watches appeal to connoisseurs who appreciate a fusion of Japanese artistry with classic watchmaking.

85. Moritz Grossmann

Moritz Grossmann is a prestigious German watch brand rooted in the rich horological tradition of Glashütte. Moritz Grossmann was founded in 2008 to honor the legacy of the esteemed 19th-century watchmaker Moritz Grossmann. The company’s first watch models were characterized by precise engineering and classic design, reflecting Grossmann’s original vision.

Moritz Grossmann watches are positioned in the high-end price range, catering to enthusiasts who value precision, craftsmanship, and the historical significance of Glashütte watchmaking. The brand combines traditional techniques with modern technology, creating technically superior and aesthetically refined timepieces.

86. Anonimo

Anonimo is an Italian watch brand known for its unique Swiss technology and Italian design combination. Anonimo was established in 1997 in Florence, Italy. It was founded to continue Florence’s rich watchmaking heritage. The brand’s first watch models were characterized by a distinctive blend of functionality and style, appealing to those who appreciate fine craftsmanship and aesthetic elegance.

Anonimo watches fall within the mid to high price range, attracting customers who seek a fusion of robust Swiss mechanics with the flair of Italian design. The brand’s timepieces stand out for their bold designs and durability, making them a favored choice for watch enthusiasts who value reliability and distinctiveness.

87. Sevenfriday

Sevenfriday is a contemporary watch brand known for its innovative and industrial-inspired designs. Launched in 2012 by Daniel Niederer, the brand has quickly gained a reputation for bold, avant-garde timepieces that challenge traditional watch aesthetics. Sevenfriday’s first models stood out for their unique interface and unconventional approach to displaying time.

These watches are priced in the mid to high range, targeting a market that appreciates unconventional design and modern craftsmanship. Sevenfriday’s distinct identity in the watch market is characterized by a fusion of contemporary style with industrial elements, appealing to those seeking a modern, unconventional timepiece.

88. Wittnauer

Wittnauer is a New York-based watch manufacturer established in 1885 by Swiss immigrant Albert Wittnauer. The brand focuses on crafting durable, accurate timepieces, solidifying it as a trusted name in American watchmaking.

Wittnauer introduced its first watch model, the Wittnaur AllProof, which was one of the first watches used by daredevils. Wittnauer watches are in the mid-price range, making them accessible to a broad audience. The brand is recognized for combining classic design with modern elements, offering a range of timepieces that appeal to traditional and contemporary tastes.

89. Ressence

Ressence is a distinctive watch brand known for its visionary timepiece design. Ressence was founded in 2010 by Belgian industrial designer Benoît Mintiens, Ressence represents a relatively new player in the watchmaking industry. The brand’s first watch series, dubbed the ZeroSeries, was released shortly after its foundation. It broke new ground with a unique display that eschews traditional hands for a system of rotating discs.

Ressence watches are in the high-price range and are celebrated for blending advanced technology with minimalist, contemporary aesthetics. This innovation extends to materials and engineering techniques, making Ressence a symbol of modern horological artistry and a favorite among watch enthusiasts seeking unconventional luxury.

90. Chronoswiss

Chronoswiss is a Swiss watch brand known for its high-quality craftsmanship and classical design. The company was established in 1983 by Gerd-Rüdiger Lang in Munich, Germany. The brand quickly earned a reputation for its technical excellence and traditional watchmaking.

Chronoswiss became famous with its first model, the Régulateur, a wristwatch with a regulator-style dial that was unique at the time. The brand’s watches are typically priced in the mid to high range, catering to enthusiasts of classic Swiss horology. Chronoswiss stands out for its commitment to mechanical movements and detailed finishes, embodying a blend of modern engineering and timeless aesthetics.

91. De Bethune

De Bethune is a contemporary Swiss watch brand renowned for its innovative approach and advanced technology in watchmaking. De Bethune was founded in 2002 by David Zanetta and Denis Flageollet. The company is known for its futuristic designs and high-end mechanical watches. De Bethune’s first notable model featured a distinctive aesthetic combining traditional craftsmanship with modern technological advancements.

The brand’s watches generally fall into the high to ultra-high price range, reflecting their exclusivity, innovative features, and the use of precious materials. De Bethune is characterized by its commitment to pushing the boundaries of mechanical watchmaking, merging artistic design with scientific exploration.

92. Czapek

Czapek is a prestigious Swiss watch brand known for its fine craftsmanship and historical significance. The brand re-established itself in 2011 but traces its origins back to 1845 when François Czapek co-founded it. Czapek gained recognition for producing sophisticated and elegant timepieces. Their first watch model showcased traditional Swiss horology, focusing on aesthetic refinement and mechanical precision.

Czapek watches are in the high-price range, reflecting their luxurious materials, intricate craftsmanship, and the brand’s esteemed heritage. The brand caters to connoisseurs of classic watchmaking, combining historical elegance with contemporary innovation.

93. Armand Nicolet

Armand Nicolet is a renowned Swiss watch brand established in 1875 by the eponymous watchmaker in Tramelan, Switzerland. Armand Nicolet initially gained recognition for his expertise in producing high-quality pocket watches, a craft that laid the foundation for the brand’s future success. The brand’s first wristwatch, combining traditional Swiss horology with innovative design, was introduced in the early 20th century.

Armand Nicolet watches fall into the mid to high price range, reflecting their quality craftsmanship and intricate mechanical movements. The brand caters to enthusiasts of classic Swiss watchmaking, offering a range of styles from elegant dress watches to robust sports models.

94. Purnell

Purnell is a Swiss luxury watch brand notable for its emphasis on technical innovation and complex movements. The brand was founded in 2006 but is relatively young compared to its centuries-old competitors. Purnell distinguished itself by focusing on tourbillon watches, a highly sophisticated type of timepiece that showcases intricate craftsmanship and precision. The company’s debut model featured this complexity, appealing to high-end, mechanically advanced watch connoisseurs.

Purnell watches are priced at the higher end of the spectrum, reflecting their luxury status and the technical mastery of their creation. They cater to a niche market of collectors and enthusiasts who appreciate the blend of horological artistry and technical innovation.

95. Ansonia

Ansonia Clock Company is an American watch brand historically renowned for its clock production. The company was founded in 1851 by Anson Greene Phelps in Ansonia, Connecticut, and became known because of its high-quality mantel, wall, and grandfather clocks. Ansonia’s clocks displayed intricate details and unique styles that catered to various market segments.

Ansonia added watches to its inventory in 1904 to expand its crafting expertise. The value of Ansonia watches varied as production ended in 1929. However, antique collectors are interested in well-preserved, rare, or uniquely designed pieces from the brand.

96. Roamer

Roamer is a Swiss watch brand established in 1888 by Fritz Meyer, focusing initially on cylinder escapements for watches. The brand is known for its precision and quality, which expanded to manufacturing full watches by 1905.

Roamer gained prominence for its robust and reliable timepieces, reflecting a classic Swiss aesthetic. Their watches range from affordable to mid-priced, making them accessible to many customers. Roamer offers a blend of traditional Swiss watchmaking with contemporary designs, appealing to those who value heritage and modernity in their timepieces.

97. Armin Strom

Armin Strom is a Swiss watchmaking company renowned for its skeletonization and expertise in mechanical innovation. The company was established in 1967 by the master watchmaker Armin Strom. The brand gained fame through its skillful art of skeletonizing watch movements. Armin Strom watches are recognized for showcasing the intricate workings of their mechanisms, blending technical prowess with aesthetic finesse.

The price range for Armin Strom watches is typically high, reflecting their artisanal craftsmanship and the complexity of their mechanical designs. The watch brand continues to be celebrated for its dedication to horological artistry, appealing to enthusiasts who appreciate the interplay of mechanical complexity and transparent design.

98. Titoni

Titoni is a Swiss watch brand established in 1919 by the Schluep family in Grenchen, Switzerland. Titoni specializes in mechanical watches, embodying classic Swiss watchmaking traditions. The company initially focused on creating reliable timepieces, gradually evolving to include a range of sophisticated designs.

Titoni’s first watch models emphasized durability and precision, catering to a growing demand for fine Swiss watches. The brand’s watches are priced mid-range, making them accessible to a broad audience seeking quality Swiss craftsmanship. Titoni remains family-owned, upholding its legacy of producing meticulously crafted mechanical watches that combine functionality with timeless design.

99. Ikepod

Ikepod is a distinctive Swiss watch brand established in 1994 by Oliver Ike and Marc Newson. The brand is celebrated for its innovative designs, bold, futuristic aesthetics, and unique, circular case shape. Ikepod gained prominence for creatively challenging traditional watch design norms and merging art and horology. Their watches often feature high-quality materials and mechanical movements, appealing to collectors and design enthusiasts alike.

The price range for Ikepod watches varies, with many models positioned in the mid to high range. Despite undergoing corporate changes, including a hiatus and relaunch in 2018, Ikepod continues to attract attention for its artistic approach to watchmaking and distinct style.

100. Vulcain

Vulcain is a Swiss watch brand renowned for pioneering the first alarm complications in a wristwatch. The brand was established in 1858 by the Ditisheim brothers in La Chaux-de-Fonds, Switzerland, and has a storied history in horological innovation. Vulcain introduced the “Cricket” alarm in 1947. This innovation cemented Vulcain’s reputation in the watchmaking industry and garnered the moniker “The Watch for Presidents” for its popularity among several U.S. Presidents.

The brand’s watches are typically priced in the mid to high range, appealing to enthusiasts of classic Swiss watchmaking and those seeking watches with unique functionalities. Vulcain’s collections blend traditional craftsmanship with technical prowess, symbolizing a legacy of innovation and prestige.

101. Hanhart

Hanhart is a German-Swiss watch brand known for its precision chronographs. It was founded in 1882 by Johann A. Hanhart in Diessenhofen, Switzerland. The brand initially focused on producing affordable pocket watches and stopwatches. Hanhart gained prominence in the 1930s with its first mechanical stopwatch, and later, during World War II, it became well-known for its pilot chronographs. These watches were distinguished by their robustness, reliability, and ease of use.

Hanhart’s timepieces are revered in both military and aviation circles, with a price range varying from the mid to high, catering to a niche market of watch enthusiasts and professionals. Their designs typically blend traditional aesthetics with functional durability, reflecting the brand’s long-standing heritage in chronograph manufacturing.

102. H. Moser & Cie

Moser & Cie is a Swiss luxury watch company established in 1828 by Heinrich Moser. The brand gained prominence in St. Petersburg, Russia, and is known for its high-end, innovative timepieces. The company distinguished itself early on with exceptional craftsmanship and elegant designs.

Moser & Cie’s watches are positioned in the luxury price segment, reflecting their exclusivity and technical mastery. The brand is revered for its minimalist yet sophisticated aesthetic, often featuring clean dials and refined complications. These watches cater to an elite clientele who value understated luxury and precision engineering.

103. Trilobe

Trilobe is a relatively new entrant in the luxury watchmaking industry, founded in 2018 by Gautier Massonneau. The brand distinguishes itself through an innovative approach to time display, eschewing traditional hands for a unique rotating ring system. This design philosophy symbolizes the brand’s commitment to originality and modern aesthetics.

Trilobe watches are positioned in the high-end price range, reflecting their innovative design and luxury status. The brand caters to a niche market that appreciates avant-garde design and exceptional craftsmanship in timepieces.

104. Romain Gauthier

Romain Gauthier is a prestigious Swiss watch brand established in 2005 by Romain Gauthier, an engineer with a passion for high-end watchmaking. The brand is renowned for its meticulous craftsmanship and innovative mechanical designs. Each watch is a testament to Gauthier’s dedication to precision engineering and aesthetic finesse.

The timepieces, often featuring in-house movements and distinctive design elements, are highly sought after by collectors. Romain Gauthier watches are priced in the luxury segment, reflecting their exclusivity, intricate mechanics, and artisanal quality.

105. Akrivia

Akrivia is a Swiss watchmaking company established in 2012 by Rexhep Rexhepi. Akrivia is known for blending traditional craftsmanship with modern design and has earned a reputation for its precision and artistry in watchmaking. The brand produces small quantities of highly detailed, mechanically complex timepieces.

Each watch showcases exceptional skill, particularly in its movements and finishing intricacies. Akrivia’s timepieces are positioned in the high-end luxury market, reflecting their artisanal quality and exclusivity.

106. Ferdinand Berthoud

Ferdinand Berthoud is a Swiss luxury watch brand, reestablished in 2015, that pays homage to the 18th-century master watchmaker Ferdinand Berthoud. The founder is renowned for his precision chronometers, which have significantly contributed to marine and horological advancements. The brand’s modern incarnation upholds this legacy by producing meticulously crafted, high-precision timepieces.

These watches are often limited in production and feature complex mechanisms and exquisite craftsmanship, appealing to collectors and connoisseurs. The price range of Ferdinand Berthoud watches is in the upper echelon, reflecting their exclusivity and the brand’s commitment to horological excellence.

107. Perrelet

Perrelet is a Swiss watchmaking brand founded by Abraham-Louis Perrelet in 1777. The brand is known for pioneering the self-winding watch mechanism, establishing itself as an innovator in the watch industry. Perrelet’s first notable creation was the automatic watch, a groundbreaking achievement that set a precedent in watchmaking.

The brand’s watches span a mid to high price range, catering to enthusiasts who appreciate historical significance and modern watchmaking techniques. Perrelet maintains a reputation for quality and innovation, focusing on mechanical watches that showcase the brand’s technical expertise and commitment to horological tradition.

108. Alexander Shorokhoff

Alexander Shorokhoff is a luxury watch brand known for its Russian artistic heritage and German engineering precision. The company was established in 1992 by Alexander Shorokhov, and the brand quickly gained recognition for its bold, avant-garde styles and meticulous craftsmanship. The first models introduced by Alexander Shorokhoff set the tone for its future collections, showcasing unique aesthetics and high-quality mechanisms.

The brand’s watches are priced in the mid to high range, reflecting their status as artistic statements and precision timepieces. Alexander Shorokhoff is celebrated for its commitment to individuality in design, offering watches that stand out in form and function, appealing to collectors and aficionados who value uniqueness and exceptional quality.

109. Krayon

Krayon is a Swiss watch brand renowned for its innovative approach to watchmaking and technical sophistication. The brand was founded by Rémi Maillat, a master watchmaker, who first came into prominence with the release of the Everywhere Horizon, a watch that precisely calculates sunrise and sunset times globally.

Krayon watches are positioned in the high-end price segment, reflecting the designs’ intricate craftsmanship and technological ingenuity. The brand stands out for its focus on astronomical complications and personalized timekeeping solutions, catering to an exclusive clientele that values precision, customization, and mechanical excellence in timepieces.

110. Nomos Glashütte

Nomos Glashütte is a German watchmaking company recognized for its clean, minimalist designs and in-house mechanical movements. The company was established in 1990 in Glashütte, Saxony, a town with a rich horological heritage, and distinguished itself in the watchmaking industry. They released four premiere models, Tangente, Orion, Ludwig, and Tetra, which set the brand’s signature style standard, combining classical Bauhaus aesthetics with modern mechanics.

Nomos Glashütte watches are priced in the mid to high range, appealing to enthusiasts who appreciate simplicity, precision, and understated elegance. The brand’s commitment to manufacturing mechanical movements in-house solidifies its reputation for quality and innovation in fine watchmaking.

111. Voutilainen

Voutilainen is a high-end Swiss watch brand renowned for its bespoke, handcrafted timepieces. The brand was established by Kari Voutilainen, a Finnish-born watchmaker who launched his own company after honing his craft in Switzerland. Voutilainen’s debut model showcased his commitment to combining traditional watchmaking techniques with contemporary design.

The brand’s watches are notable for their intricate details and exceptional craftsmanship, often featuring in-house movements and unique complications. They are positioned in the luxury segment, with prices reflecting the meticulous handcrafting and customization involved. Voutilainen watches are sought after by discerning collectors and connoisseurs for their exquisite artistry and limited production runs.

112. Bomberg

Bomberg is a new Swiss entrant in the watchmaking industry, known for its bold and unconventional designs. Bomberg was founded in 2012, and the brand quickly distinguished itself with its daring aesthetic and innovative features. Bomberg’s first watch models captured attention with unique styling, oversized cases, and distinctive detailing.

Bomberg watches are priced in the mid-range, catering to a niche market, and making them accessible to a younger audience seeking statement pieces. Their timepieces resonate with those looking for watches that stand out from traditional designs, combining functionality with a modern, edgy style.

113. Linde Werdelin

Linde Werdelin is a Swiss-Danish watch brand recognized for its blend of Swiss craftsmanship and Scandinavian design aesthetic. Linde Werdelin was established in 2002 by Morten Linde and Jorn Werdelin. The company carved a niche in luxury sports watches. Linde Werdelin’s first watch models, launched in 2006, were notable for their robust construction and advanced technical features, catering to divers and skiers.

Linde Werdelin watches are priced in the high range, reflecting the brand’s focus on quality, functionality, and exclusive design. These watches appeal to enthusiasts seeking a fusion of contemporary style with traditional Swiss watchmaking.

114. Angelus

Angelus is a Swiss watch brand established in 1891 and renowned for its innovative and high-quality watchmaking. The founders, brothers Albert and Gustav Stolz, set a precedent for precision and technical mastery in watchmaking. Angelus first gained acclaim with its chronographs and travel clocks, building a reputation for reliability and craftsmanship.

The brand’s watches are positioned in the luxury segment, reflecting their heritage of innovation and exclusivity. Angelus watches are known for their intricate movements and elegant designs. They cater to collectors and enthusiasts who appreciate traditional Swiss watchmaking with a modern touch.

115. Raketa

Raketa is a prominent Russian watch brand established in 1961. It was named to commemorate Yuri Gagarin’s pioneering space flight. The brand’s foundation symbolizes technological advancement and national pride in space exploration. Raketa quickly became known for producing durable, reliable timepieces suited to the harsh Russian environment. Their initial watch models were designed to withstand extreme conditions, reflecting the brand’s dedication to resilience and precision.

Raketa watches are priced to cater to a broad range of consumers, offering affordable and high-end options. The brand’s unique identity is rooted in its Soviet heritage, appealing to those who appreciate watches with historical significance and robust engineering.

116. Cvstos

Cvstos is a Swiss watch brand that was founded in 2005. Sassoun Sirmakes and Antonio Terranova established the company, and they gained recognition for their innovative and futuristic watch designs. Cvstos challenges traditional watchmaking norms, combining advanced materials with bold aesthetics. The brand’s first watch models showcased this blend of modernity and tradition.

Cvstos watches are typically positioned in the high-end price segment, reflecting their unique design and advanced technical features. These timepieces cater to a clientele that values contemporary style and cutting-edge watchmaking.

117. Arnold & Son

Arnold & Son is a Swiss watchmaking company with historical roots dating back to 1764. The brand was founded by John Arnold in London, focusing on marine chronometers. It has a reputation for precision and innovation, echoing the founder’s pioneering spirit. Arnold & Son introduced its first watch model inspired by the marine chronometers of the 18th century.

The watches generally occupy a high-end price range, reflecting their intricate craftsmanship and historical lineage. Arnold & Son continues to be celebrated for its technical excellence and distinctive, sophisticated designs.

118. Frédérique Constant

Frédérique Constant is a Swiss watch manufacturer established in 1988 by Aletta and Peter Stas. Frédérique Constant quickly gained recognition for creating accessible luxury watches. The brand’s first watch model showcased a classic, timeless design, appealing to a broad audience.

The price range of Frédérique Constant watches varies from mid to high, making them attractive to those seeking luxury at a more accessible or entry-level price point. The brand is known for its elegant designs and high-quality craftsmanship, offering a range of styles from traditional to contemporary.

119. Schwarz Etienne

Schwarz Etienne is a Swiss watch brand renowned for its expert craftsmanship and innovative designs. Schwarz Etienne was founded in 1902 by Paul Arthur Schwarz and his wife, Olga Etienne, in La Chaux-de-Fonds. The brand established a reputation for high-quality movements and timepieces. Schwarz Etienne first gained acclaim for producing complex movements for other prestigious watch brands.

Schwarz Etienne’s watches combine traditional craftsmanship with contemporary aesthetics. The watches are typically priced in the high range, reflecting the brand’s commitment to excellence and innovation in watchmaking.

120. Maurice De Mauriac

Maurice de Mauriac is a boutique Swiss watchmaker based in Zurich. The watch manufacturer was established in 1997 by Daniel Dreifuss and is known for its custom and limited-edition timepieces. Maurice de Mauriac gained recognition for its focus on personalized design, allowing customers to have a significant role in creating their watches.

The brand’s first models were notable for their unique blend of classic Swiss watchmaking and modern design elements. The price range of Maurice de Mauriac watches varies, catering to mid and high segments, reflecting their bespoke nature and quality craftsmanship.

121. Pequignet

Pequignet is a French luxury watch brand established in 1973 by Emile Pequignet in Morteau, France. The brand is renowned for its craftsmanship, combining traditional French horology with contemporary design. Pequignet’s initial models were distinguished by their elegant aesthetics and precision.

The watches are positioned in the mid to high price range, reflecting their luxury status and the quality of materials used. Pequignet watches are recognized for their refined style and are a testament to the brand’s commitment to French watchmaking excellence.

122. Bausele

Bausele is an Australian watch brand founded in 2011 by Swiss-born entrepreneur Christophe Hoppe. The brand specializes in creating timepieces that embody Australia’s essence, with designs inspired by the country’s landscape and culture. Bausele stands out for incorporating elements of Australia, like sand and opal, into their watches. Their first model was the Vintage 2.0 Hybrid SmartWatch, featuring a robust build that caters to a diverse audience.

The price range of Bausele watches varies, generally targeting the mid-range market, making them accessible to a wide range of customers. Bausele has earned recognition for merging Australian spirit with Swiss watchmaking precision.

123. Ludovic Ballouard

Ludovic Ballouard is a luxury watch brand established by its namesake, Ludovic Ballouard, in 2009. Ballouard is known for its craftsmanship and innovative approach and was launched after Ludovic gained experience with prestigious companies like Patek Philippe. The brand’s debut model, the “Upside Down,” received acclaim for its unique design featuring a rotating numeral system.

Ludovic Ballouard watches are in the high-end price bracket, reflecting their exclusivity and the intricate craftsmanship involved. These watches are characterized by their distinctive design elements and mechanical complexity, appealing to connoisseurs and collectors who seek both technical excellence and artistic expression in timepieces.

124. Brellum

Brellum is a Swiss watch brand established in 2016 by Sébastien Muller, a fourth-generation watchmaker. Muller brought his extensive expertise to Brellum, crafting timepieces that merge traditional Swiss watchmaking with contemporary design.

The first model, the Duobox Chronometer, showcases a classic yet modern aesthetic and high precision. Bellum’s debut watch is certified by the Official Swiss Chronometer Testing Institute (COSC), backing its reputation for excellence. Brellum offers its watches in the mid to high price range, catering to enthusiasts who appreciate the legacy of Swiss craftsmanship and modern horological innovations.

125. Wewood

Wewood is an eco-conscious watch brand known for its unique approach to watchmaking, using wood as the primary material for its timepieces. Wewood was founded in 2009 and distinguishes itself by crafting watches entirely from reclaimed and recycled wood, emphasizing sustainability and environmental responsibility.

Wewood’s debut watch model, released shortly after the company’s inception, was notable for its innovative use of this organic material. The brand offers affordable watches that appeal to environmentally conscious consumers who value sustainable fashion and accessory choices.

126. Speake-Marin

Speake-Marin is a Swiss watch brand known for its artistic timepieces. Speake-Marin was founded by English watchmaker Peter Speake-Marin in 2002. The company values creative compositions as exemplified by its inaugural model, Foundation, a pocket watch. This model introduced the iconic Foundation hands and set the tone for Speake-Marin’s unique approach to watchmaking.

Speake-Marin is a luxury brand, which means it caters to discerning collectors. The brand’s watches often fall into the mid to high five-figure price range. For example, the London Chronograph Triple Date features intricate detailing and is priced just below $24,000.

127. Eberhard & Co

Eberhard & Co is another luxury Swiss watch brand renowned for its heritage in horology. It was founded in 1887 by Georges-Lucien Eberhard and thereafter established a legacy of timekeeping and iconic designs. It created its first chronograph in 1919, a period-advanced wristwatch that highlighted the brand’s innovative philosophy.

Eberhard & Co watches are sought after by collectors and enthusiasts appreciating the brand”s Swiss craftsmanship. Prices range from several thousand to five figures, some models exceeding $10,000 to $20,000, whereas others are closer to $3,000.

128. Hautlence

Hautlence is a Swiss luxury watch brand founded in 2004 by Guillaume Tetu and a group of entrepreneurs. Hautlence gained acclaim for challenging traditional watchmaking norms. The brand’s debut model, the HL06, introduced the distinctive jumping hours and retrograde minutes display, pushing the boundaries of watch design.

Hautlence exists in the high-end luxury segment of the watchmaking market. For instance, the Hautlence Sphere Series 1 sells for over $75,000, highlighting premium materials and craftsmanship.

129. Code41

Code41 is a Swiss watch brand celebrated for its community-driven approach to watchmaking, with external enthusiasts participating in the design process. Code41 was founded in 2016 by Claudio D’Amore and first gained recognition with its debut model, the ANOMALY 01, which combines craftsmanship with modern aesthetics.

Code41 offers watches at a transparent price point, bypassing traditional retail markups. For instance, the successor to the flagship model, the ANOMALY 02, is priced upwards from $1,000, providing affordable value for Swiss-made timepieces.

130. Singer Reimagined

Singer Reimagined is a Swiss watch brand inspired by vehicular design. It was founded in 2017 as the brainchild of Rob Dickinson, Marco Borraccino, and Jean-Marc Wiederrecht. Singer Reimagined combines automotive design with high-end watchmaking, generating creations such as their debut model, the Singer Track1. This model displays an unconventional chronograph design reminiscent of a car gauge.

Singer Reimagined occupies a premium niche due to its unconventional style. Furthermore, their selection is limited. Collectors and car enthusiasts will find their price tags to range from $30,000 to $108,000, depending on retailers.

131. Xezo

Xezo is an American luxury goods brand recognized for its limited-edition timepieces and other items. Xezo was founded in 2001 by Igor Zaytsev. The brand’s commitment to selective creations ensures that each timepiece is a unique expression of horological opulence. Even one of the brand’s earliest compositions, the Incognito, demonstrates the appeal of selective collections by proposing premium materials at an affordable rate.

Xezo’s collection is often small, but its watches span a range of price points that accommodate diverse preferences. The brand emphasizes providing customers with wearable art without compromising on quality. Therefore, Xezo timepieces range from $320 to $1,400 depending on the series and whether it’s been retired.

132. Lundis Bleus

Lundis Bleus is a Swiss watch brand that demonstrates minimalist designs. Lundis Bleus was established in 2016 by Johan Storni and Bastien Vuilliomenet. Its background is seeded in blending traditional Swiss craftsmanship with youthful innovation, resulting in timepieces such as the Lundis Bleus Ref. 1100, the brand’s first model. This model features aesthetics reflective of the founders’ commitment to a clean yet timeless composition.

Lundis Bleus offers mid-range luxury due to its minimalist approach. As a result, quality timepieces are available at $3,500 to $15,000, depending on the model and style.

133. Grönefeld

Grönefeld is a luxury Dutch watch brand founded by brothers Bart and Tim Grönefeld in 2008. Grönefeld leans on a familial history in horology and a dedication to contemporary design to create their pieces. The company’s inaugural timepiece, the GTM-06 Tourbillon Minute Repeater, is the culmination of its family legacy and set a precedent for luxury items.

The brand’s watches utilize premium materials and craftsmanship. As a result, the brand distributes its items at a high rate, with pieces like the 1941 Grönograaf Tantalum Limited Edition selling for $226,450, depending on the retailer. Other prices are closer to $45,000

134. Universal Genève

Universal Genève is a historic Swiss watch brand that was founded in 1894 by Numa-Emile Descombes and Ulysse Georges Perret. A long-standing legacy in horological innovation defines timepieces by Universal Genève. For instance, one of their earliest models was the first-ever chronograph designed in 1917. Meanwhile, their first patented model was the Auto Rem, which was built in 1925.

Universal Genève produces luxury items backed by its history and experience. Consequently, prices reflect the brand’s heritage as well as its usage of premium materials. Buyers will typically find Universal Genève timepieces within the four-figure range, with offerings of newer and vintage selections.

135. Casio

Casio is a Japanese electronics and watchmaking company established in 1946 by Tadao Kashio. It gained prominence for introducing the world’s first entirely electric compact calculator. Casio entered the watch market in 1974 with its Casiotron model, the first digital watch with an automatic calendar.

The brand is known for its innovative, durable, and feature-rich watches, including the famous G-Shock and Baby-G series. Prices for Casio watches vary, catering to a broad market from affordable basic models to more expensive, advanced timepieces. For example, the Casio G-Shock MRGB2000SG1A is a limited model with a $6,600 price tag.

136. Tutima Glashütte

Tutima Glashütte is a German watch brand known for its precision and legacy in aviation. Tutima Glashütte was founded in 1927 by Dr. Ernst Kurtz and gained recognition for producing high-quality watches for pilots and the military. The brand’s inaugural watch model, the Tutima Glashütte Hommage, showcases this legacy, providing durable pieces for those often in the sky or the field.

With a heritage in aviation, Tutima Glashütte watches are positioned in the mid to high-end range. The price reflects the brand’s expertise in crafting robust timepieces focusing on functionality, offering estimates between $1,650 and $6,500, with select pieces going for as high as $23,000, depending on the retailer.

137. Tockr

Tockr is a contemporary American watch brand that fuses aviation heritage with modern design. Tockr was founded in 2017 by Austin Ivey and Sophy Rindler, who were influenced by vintage aircraft. The resulting timepieces embody the spirit of aviation with the debut model, the Tockr D-Day C-47, paying homage to the iconic World War II aircraft of the same name.

The American brand is positioned in the mid to high-end market when it comes to pricing. Tockr watches boast quality craftsmanship with a unique element—aviation. You’ll find timepieces from around $500 to close to $3,000, making them suitable for both casual watch enthusiasts and American aviation history aficionados.

138. Emile Chouriet

Emile Chouriet is a Swiss watch brand that was established in 1998 in Geneva, Switzerland. It was founded by Jean Depéry. Depéry and the Chouriet label draw inspiration from the horological heritage of its native region. The brand’s first in-house model was dubbed Catch the Moon and exemplified the fusion of Swiss precision, aesthetic finesse, and celestial themes, setting the stage for Emile Chouriet’s subsequent focus on elegant pieces.

Emile Chouriet exists in the mid-range luxury segment. This means that their watches showcase meticulous attention to detail at a mid-market rate. Prices range from $800 to $3,000, making Emile Chouriet a choice for those seeking sophisticated timepieces at a more flexible rate.

139. Strehler

Strehler is a distinguished Swiss watchmaker celebrated for precision and ingenuity in horology. The company was established by and named after Andreas Strehler in 1995 to fuse traditional craftsmanship and attainable luxury. The brand’s debut watch model, the Sirna, introduced an everyday timepiece with a distinctive blue dial—illustrating a commitment to premium design for a broader market.

Andreas Strehler’s prices are more accommodating than those of other high-end brands. For instance, the Sirna fetches around CHF 20,000, though it is limited to 30 to 50 pieces per year. Each model displays mechanical excellence and highlights Andreas Strehler’s focus on creating impressionable timepieces

140. Manufacture Royale

Manufacture Royale is a luxury Swiss watch brand that blends traditional craftsmanship and avant-garde design. The brand was founded in 1770 by Voltaire’s watchmaker, François-Marie Arouet, and revived in 2010. Manufacture Royale has since embraced a contemporary approach under the leadership of entrepreneur David Gouten, beginning with the brand’s first watch model, the Androgyne, which emphasizes intricate design and detailing.

Manufacture Royale watches command attention for their exclusivity. The pricing ranges from $200,000 to $26,000, offering a selection of items that combine artistic flair with horological precision. The brand’s timepieces are coveted by collectors and enthusiasts seeking a modern watch rooted in history.

141. Bianchet

Bianchet is a Swiss watchmaker distinguished for its contemporary approach to luxury watch design. The brand was founded in 2017 by Rodolfo and Emmanuelle Festa Bianchet, blending modern aesthetics with traditional Swiss craftsmanship. Bianchet is recognized for its innovative use of materials and a unique design ethos emphasizing form and function.

Their watches feature complex mechanical movements crafted with advanced materials like titanium. The price range for Bianchet watches is higher, reflecting their luxury status and commitment to quality and innovation in watchmaking. For example, the Flying Tourbillon Grade Date B1.618 watch by Bianchet retails for roughly $75k.

142. Delbana

Delbana is a Swiss watch brand established in 1931 and known for its blend of tradition and modernity. Delbana originates from the watchmaking heartland of Switzerland and has a rich heritage in creating timepieces that combine classic design with contemporary features.

The brand’s initial offerings were characterized by their elegance and precision, catering to a clientele that appreciated Swiss watchmaking craftsmanship. Delbana watches are typically priced in the mid-range, making them accessible to a broad audience seeking quality Swiss watches without the luxury price tag.

143. Zeitwinkel

Zeitwinkel is a Swiss watch brand recognized for its distinctive approach to horology. The company was established in 2006 and has earned a reputation for its precision and unique designs. The brand stands out for its in-house developed movements and a focus on technical innovation.

Zeitwinkel’s debut models were introduced in 2009 and are notable for their straightforward, minimalist design and functionality. The watches are typically priced in the high range, reflecting their quality and the brand’s position in the luxury segment.

144. Auguste Reymond

Auguste Reymond is a Swiss watch brand founded in 1898. Auguste Reymond established the brand and has a long history in the watchmaking industry. It is known for its craftsmanship and traditional designs. The company gained recognition for its reliable and durable mechanical watches.

Auguste Reymond’s first models focused on classic aesthetics, often featuring intricate detailing. The brand’s watches typically fall into the mid to high price range, catering to enthusiasts of Swiss horology who appreciate timeless design and mechanical precision.

145. Claude Meylan

Claude Meylan is a Swiss watch brand renowned for its expertise in skeleton watches. The brand was established in the Vallée de Joux, a region known as the heart of fine watchmaking. Claude Meylan was founded by the Meylan family, which has a history steeped in watchmaking tradition.

Claude Meylan’s watches are characterized by their intricate skeleton designs, showcasing the internal mechanics of the timepieces. The brand’s offerings are typically in the higher price range, appealing to connoisseurs who appreciate skeletonized watches’ artistry and mechanical complexity.

146. Carl Suchy & Söhne

Carl Suchy & Söhne is a prestigious Austrian watch brand with a rich history. The brand was founded in 1822 by Carl Suchy and quickly gained acclaim in the Austro-Hungarian Empire. It was known for producing sophisticated pockets and wristwatches, often patronized by European nobility.

Carl Suchy & Söhne is celebrated for its elegant designs, combining traditional craftsmanship with a modern aesthetic. Their watches, positioned in the luxury segment, cater to an elite clientele who value the brand’s historical prestige and contemporary elegance.

147. Backes & Strauss

Backes & Strauss is a distinguished British watchmaker founded in 1789. It stands out for its specialization in diamond watches, blending meticulous craftsmanship with luxury. The company’s foundation dates back to the Georgian era, making it one of the oldest diamond companies in the world.

Backes & Strauss watches are renowned for their exquisite designs that integrate precious stones, appealing to those seeking opulence and exclusivity. These timepieces are typically priced in the high-end market, reflecting their luxurious materials and intricate design.

148. Christophe Claret

Christophe Claret is a high-end Swiss watch brand established by its namesake founder. The brand creates unique timepieces with intricate mechanics and sophisticated designs. Christophe Claret, the master watchmaker, launched the brand to focus on haute horlogerie, blending traditional craftsmanship with avant-garde technology.

The brand’s watches often feature exceptional complications, appealing to enthusiasts of luxury and technical prowess. Pricing reflects the exclusivity and complexity of the designs, placing them in the upper echelons of the watch market.

149. Hysek

Hysek is a contemporary luxury Swiss watch brand established in 1997 by Jörg Hysek. The brand is recognized for its distinctive design philosophy, emphasizing bold aesthetics and a strong focus on innovation. Hysek’s timepieces often feature unique geometries and a fusion of technical refinement with artistic expression.

The brand caters to a niche market, appealing to collectors and aficionados of modern, avant-garde horology. Prices for Hysek watches are in the high range, reflecting their exclusivity, innovative design, and the precision of Swiss watchmaking.

150. Riskers

Riskers is a relatively new watch brand that was established in 2019 and stands out for its commitment to storytelling and social causes. The brand draws inspiration from people who take significant risks to make a difference. The designers at Riskers strive to produce watches that embody their spirit of courage and conviction.

Riskers’ debut collection features designs that blend modern aesthetics with traditional watchmaking. The brand positions itself in the mid-range price segment, making it accessible to a wide range of consumers. These timepieces target individuals who appreciate a blend of style, storytelling, and social consciousness, allowing them to express their values through their wristwear.

151. Mancheront

Mancheront is a lesser-known watch brand in the luxury timepiece market. The brand’s distinction lies in its focus on crafting watches that combine luxury aesthetics with precision engineering.

Mancheront has carved a niche by producing elegant timepieces. These watches often feature intricate detailing and high-quality materials that showcase the brand’s commitment to craftsmanship. The unique designs cater to aficionados who appreciate the blend of meticulous artistry and exclusive aesthetics. The price range of Mancheront watches falls into the higher end due to the brand’s dedication to creating timepieces that are both luxurious and precise.

152. Frédéric Jouvenot

Frédéric Jouvenot is a contemporary watch brand that takes a creative approach to horology. The brand was established in the 21st century and quickly gained attention for its unique designs. The watches incorporate complex mechanical displays that appeal to collectors who want to stand out with their timepieces.

Jouvenot’s timepieces are known for eschewing traditional watch dials. They favor more avant-garde layouts, showcasing the watch’s internal mechanics. These bold designs cater to enthusiasts who appreciate the brand’s unconventional approach to watchmaking. The watches fall into the luxury price range, making them perfect for those who seek exclusivity and modern innovation in their choice of wristwear.

153. Reguladora

Reguladora is a distinguished Portuguese watch brand known for its mastery in crafting regulator-style timepieces. Reguladora has specialized in producing regulator clocks, an expertise it extended to wristwatches since its inception in 1892.

These watches feature a distinctive design where hours, minutes, and seconds are displayed on separate dials. This layout allows for precise time-telling and showcases the brand’s commitment to traditional craftsmanship. Reguladora’s pieces are typically priced within an accessible range for a niche industry.

154. Ateliers De Monaco

Ateliers De Monaco is a luxury watch brand known for its innovative and high-end timepieces. Ateliers De Monaco was established in 2008 and garnered recognition for blending meticulous craftsmanship with advanced technology. Ateliers De Monaco’s creations stand out for their intricate complications and elegant designs. They often feature bold colors and unique materials that appeal to buyers who want to make a statement with their choice of wristwear.

The brand’s price range is in the higher segment. This reflects the exclusivity and sophistication of its watches. Ateliers De Monaco is synonymous with contemporary luxury and technical finesse in watchmaking because of the avant-garde design and the buyer’s desire to express their individuality through their timepieces.

155. Bell & Ross

Bell & Ross is a French watch company established in 1992. The company is recognized for its durable and functional watches designed specifically for professional use. Carlos Rosillo and Bruno Belamich founded the company and combined their expertise to create watches focused on reliability. The watches are designed for demanding professions like pilots, divers, and astronauts.

The brand debuted with a focus on utility and design that emulates aircraft cockpit instruments. The watches offer clear readability and rugged construction. Bell & Ross watches are priced in the mid to high range and appeal to professionals who require robust timepieces. The watches also appeal to enthusiasts who value distinctive, aviation-inspired designs.

156. Rado

Rado is a Swiss watch brand acclaimed for its innovative use of materials and modern designs. Rado was founded in 1917 in Lengnau, Switzerland, by the brothers Fritz, Ernst, and Werner Schlup, Rado initially operated as Schlup & Co. The brand gained prominence in the 1960s with the launch of its scratch-resistant DiaStar 1, setting a new standard in watchmaking.

Rado watches are known for their durability and unique aesthetic. The quality craftsmanship and creative designs leave them in the mid to high price range. They are notably recognized for their pioneering use of ceramics and bold design approach, making them a favorite among those who appreciate a blend of contemporary style and long-lasting quality.

157. Roger Dubuis

Roger Dubuis is a prominent Swiss watch brand recognized for its avant-garde design and sophisticated watchmaking. The company was established in 1995 by Roger Dubuis and Carlos Dias. It’s a relatively new player in the luxury watch market, but Roger Dubuis has quickly gained acclaim for its daring designs and complex mechanisms. The brand’s first watch models were characterized by bold aesthetics and technical innovation, which continue to define its collections.

Roger Dubuis watches have a high price that is only appropriate for clientele that values distinctive style and mechanical excellence and has the expendable income to accommodate their tastes. The brand is known for producing limited edition pieces, which adds to its exclusivity and appeal among collectors and connoisseurs.

158. Parmigiani Fleurier

Parmigiani Fleurier is a Swiss luxury watchmaker known for its quality craftsmanship and attention to detail. The company was founded by Michel Parmigiani in 1996 and quickly gained recognition for its high-end timepieces. Parmigiani Fleurier was established to preserve timeless watchmaking techniques.

The company’s watches feature intricate complications and artistic designs. These haute horological pieces are appealing to watch connoisseurs seeking exquisite craftsmanship and style. The price of these opulent pieces ranges from the mid-thousand to crossing the six-figure price tag.

159. Apple

Apple is a behemoth in technology and has been synonymous with smartwatch technology since they introduced the Apple watch. Launched in 2015, the Apple Watch stands out as one of the most sought-after watches, known for its advanced technology and seamless integration with the Apple ecosystem. This smartwatch embodies modern functionality with features like fitness tracking and health monitoring.

Apple may be renowned for its computers and phones, but the Apple Watch highlights the brand’s foray into wearable technology. Priced in the mid to high range, it appeals to a tech-savvy audience that values innovation, connectivity, and style. The Apple Watch’s success stems from its blend of practicality and sophistication, which is now expected of all Apple products.

160. Timberland

Timberland is an American apparel company famous for its outdoor goods, shoes, and watches. Timberland was founded in 1952 by Nathan Swartz and initially focused on footwear. The brand dove into watchmaking to give their customers a rugged option for timekeeping.

Timberland watches are an affordable midrange option that provides a reliable timepiece with an accessible price tag. The watches embody the brand’s commitment to practical design, which makes them an appropriate choice for people seeking functionality and a casual style.

161. Prada

Prada has earned a reputation for producing high-end fashion, which includes its timepieces. The brand was established in 1913 by Mario Prada and initially specialized in leather goods before expanding into other fashion segments. Prada introduced its first watch collection in the early 2000s, bringing its signature elegant and innovative design to the timepiece market.

Prada’s watches fall into the high price range due to the brand’s exclusivity in fashion. These wristwatches embody the sophistication and modern aesthetics Prada is famous for. Moreover, the Prada image represents everlasting style with watches that keep your style up to speed and your schedule on track.

162. Valentino

The Valentino fashion house is an iconic name in haute couture that has extended luxury craftsmanship to watches. Valentino is an Italian brand that was founded in 1960 by Valentino Garavani. The brand stepped onto the scene to immediately captivate the fashion world with its high fashion and ready-to-wear collections. Valentino’s entrance into the watch market is a relatively recent expansion that shows the brand’s commitment to elegance and quality.

The watches have a high price that stems from the brand’s quality, luxury image, and powerful name. Valentino watches are designed with the same attention to detail and flair that the fashion house is known for.

163. Superdry

Superdry is a contemporary brand known for its clothing lines, but it offers a range of watches that complement its urban and casual style. It was founded in 2003 by Julian Dunkerton and James Holder and became a popular streetwear staple because of the mix of Americana and Japanese-inspired graphics. Superdry’s watches retain the brand’s fashion ethos with designs that hold their own against an onslaught of fast fashion trends.

These watches are an affordable option for those seeking a trendy yet affordable accessory. Superdry watches serve as a stylish extension of the brand’s focus on casual, urban-chic aesthetics that can either make a statement or blend in with a monochrome look, such as the Superdry Retro Digi color block watch.

164. Pierre Cardin

Pierre Cardin is a French fashion brand renowned for its avant-garde and space-age designs. Pierre Cardin was established in 1950 by the designer Pierre Cardin and gained fame for its futuristic clothing lines. Pierre Cardin extended its unique design philosophy to watches when the brand released its first timepieces in the late 20th century.

These watches mirror the brand’s distinctive style by showcasing bold shapes and vintage elegance that characterize Pierre Cardin watches. The price range is generally affordable, which makes them accessible to a broad audience. For example, the Bonne Nouvelle series has entry-level models that sit around $99.

165. Fabergé

Fabergé is famous for the company’s jewelry, specifically their ornamental eggs, but the Rusian is equally skilled in watchmaking. The jewelry company was founded by Gustav Fabergé in 1842 and became famous under his son Peter Carl Fabergé. The company is known for intricate detailing and precious materials, and Fabergé watches embody the brand’s signature opulence.

Fabergé watches are priced in the high-end luxury segment as they are adorned with diamonds and other precious gems. These watches cater to buyers who want to stand out with their abstract or asymmetrical design elements. These extravagant creations are as unique as the intricately designed Imperial Eggs. Even the company’s more minimalist pieces manage to stand out, such as the Fabergé Flirt Watches, which are a no-frills option that comes in a wide assortment of colors for every personality type.

How do you choose a watch brand to use?

You should consider the following five factors when choosing a watch brand to use.

  • Features: Identify the features that are important to you before you choose a watch brand. Not all watch brands provide the same components, such as water resistance, smartwatch capabilities, or alarms.
  • Type of watch: Decide what you’re going to use your watch for and the type you’ll need before you go shopping. Each brand will specialize or excel in specific types. For example, Doxa specializes in dive watches, while Hamilton is widely recognized for their field watches.
  • Reputation: Research the watch brand’s reputation to help you choose which one to use. Every brand has advantages and faults, and you need to do your due diligence to determine whether or not its reputation is deserved.
  • Accessibility: Accessibility is essential for choosing a watch brand because not all brands offer sales to the general public, and some only produce limited quantities. For example, Rolex is famous for its exclusivity and long wait lists when purchasing a watch.
  • Your budget: Understanding your budget will keep you from wasting time pining over unattainable pieces. Look for elite brands such as Longines that offer luxury watches ranging from the mid-hundreds to the thousands for an easy entry point.

What are the best European watch brands?

Below are the three best European watch brands.

  • Patek Philippe: Patek Philippe is a Swiss watch brand that strives for exceptional craftsmanship and intricate movement design. The brand’s rich horological history and innovative spirit separate it from competitors.
  • Rolex: Rolex is a prominent European watch brand based in Geneva, Switzerland. The company is celebrated for its design work and prestige among watch enthusiasts.
  • Breguet: Breguet is a European watch brand that’s earned its spot at the top due to its sophistication and innovation. Breguet’s creative approach to watchmaking led to the tourbillon, a feature that revolutionized the industry.

What are the best US watch brands?

Below are the three best US watch brands.

  • RGM: RGM, or Roland G. Murphy, is known for intricate handcrafted timepieces. It stands out as one of the best watch brands because of its dedication to traditional techniques and in-house movement production.
  • Weiss: Weiss Watch Company is an American brand merging classic flair with modern design elements. The brand aims for consistency in producing functional watches with luxury elegance.
  • Pelton: Pelton is an American watch manufacturer recognized for its detailed and high-quality materials. The company specializes in mechanical timepieces that highlight iconic American crafting techniques.

What are the best Canadian watch brands?

Below are three of the best Canadian watch brands.

  • Marathon: Marathon is one of the best Canadian watch brands specializing in military-grade timepieces built to withstand extreme conditions. The brand is renowned for its heavy-duty builds and various styles to fit every taste and movement preference.
  • Bradley Taylor: Bradley Taylor is a Canadian brand featuring high-quality craftsmanship and precision. The watches combine classic design elements with modern stylizations to craft lavish timepieces known for their exclusivity.
  • Vieren: Vieren is a Canadian watch brand that produces Swiss standard timepieces highlighting elegance and functionality. The watches feature contemporary designs with Swiss-based horology at the helm.

How much do the most luxurious watches cost?

The most luxurious watches cost tens of millions of dollars. One of the most intricate luxury watches, the Graff Diamonds Hallucination, is priced at $55 million. The Hallucination watch debuted in 2014 and features over 110ct of rare colored diamonds, which showcase the stone’s unique beauty.

Additionally, the Patek Philippe Grandmaster Chime is a limited series that featured a price point of $31 million in 2019. This exquisite watch boasts manual movements, 20 complications, and a production process spanning 100,000 hours. Finally, the Breguet Grande Complication Marie Antoinette is valued at $30 million with a legacy rooted in Breguet’s horology. The watch features 823 components, and every watch function was known at the time of commission from 1783 to 1802.

What is the importance of watches?

Watches are important because of their timekeeping capabilities and stylishness. Watches help people organize their daily schedules and stay punctual. Access to a portable timepiece gives the wearer the liberty to move freely and have access to precise time no matter where they go. Moreover, watches are a way to show off personal style, and they hold sentimental value as a token of the wearer’s identity. Enthusiasts and watch collectors consider watches status symbols, and the specific types showcase a person’s lifestyle and stylistic preferences.

When was the wristwatch invented?

The first wristwatch was invented in 1810 by Abraham-Louis Breguet for Caroline Murat, the Queen of Naples. Carolina requested a minute repeater that reflected elegance and functionality. Carolina and Breguet had an established jeweler-client relationship, which led to the wristwatch, one of the most momentous inventions of the 19th century. Breguet’s “Queen of Naples” watch is lost to time, but the company produces a modern version in honor of the watchmaker’s legacy.

Is it okay to wear a wristwatch all the time?

No, it’s not okay to wear a wristwatch all the time. While constantly wearing a wristwatch is generally considered safe, there are several factors to consider before making it a habit. Firstly, wearing a watch all the time can cause skin irritation from moisture and dirt accumulation beneath the watch band. To prevent this, it’s important to regularly clean the watch and your wrist, which means you’ll need to remove the timepiece periodically.

Secondly, exposure to various elements, such as water or extreme temperatures, can damage certain watches, depending on their level of durability. For example, a leather watch band won’t fare well in a wet environment and should be removed before submerging your wrist in water for any reason.

Thirdly, there’s the possibility of nerve compression due to the constant pressure exerted by the watch band. To mitigate this risk, it’s advisable to take occasional breaks from wearing your watch throughout the day or while sleeping. While always wearing a wristwatch is usually fine, occasional breaks are advisable, particularly in situations that might cause damage to you or your watch.