Blackmagic has shattered the digital film price barrier with a new low-cost, high-resolution device, the Blackmagic Pocket Cinema Camera. This new compact camera uses a Super 16 format sensor to produce cinema-style video with lossless file output. Videographers can transfer raw video from the Blackmagic Pocket Cinema Camera to a laptop for color correcting, editing and more for high quality, quick turnaround video production. For the layman, this little device packs the digital video firepower Hollywood was using 5+ years ago into a pocket-sized device for under a thousand dollars. It packs a lot of power into a cost-accessible, compact format camera.
The Blackmagic Pocket Cinema Camera is to digital video what micro 4/3rds cameras are to digital photography. It offers high resolution imaging with interchangeable lenses and plenty of processing power in a small unit. Users of the Blackmagic Pocket Cinema can use a variety of lenses, from photo lenses to film-specific options, and switch them out on-the-fly. The Super 16 sensor captures video in 1080p resolution with a level of dynamic range you just can’t get out of a typical DSLR. It produces CameraDNG RAW video files and other available formats to store as much dynamic information as possible, putting the power into the videographer’s hands to create crisp, high-contrast images without blown highlights and empty shadows.
Blackmagic produces a wide range of digital film cameras for professionals, and this is the first to target the digital film enthusiast. This camera is ideal for a documentary filmmakers, low-budget cinematographers, students and working professionals that want a lot of film firepower in a small, low-cost unit. It’s available for $1,000 and will begin shipping in June. It’s a big step forward for enthusiast-class digital film, and one that we hope ushers in a new generation of independent filmmakers.