The French tech company Withings – an old hand where health-related gadgets are concerned – announced that it plans to bring together the seemingly-disparate worlds of fitness and flair with the Withings Activité Fitness Watch. Made in Switzerland, this handsome-looking device resembles a 19th-century wristwatch more than a 21st-century fitness device. Although it’s apparently entirely digital, the dials on the screen make the Activité look like an analog device; one with cogs and gears within instead of circuitry and an accelerometer.
The only indication that Withings Activité Fitness Watch is a bit more than meets the eye is a small, secondary dial. This dial is designed to track a user’s progress towards their goals. Over the course of a day, it’ll slowly tick from 0 to 100, indicating how far its wearer has left to go before they’ve completed their daily fitness routine.
Like any other wearable fitness band, Withings Activité helps the user track calories burned, steps taken, and hours slept. This data is all streamed back to the Withings Health Mate App, with which the user can control the gadget.
“Our mission is to have an impact on health,” Julien De Preaumont, CMO at Withings, explained to Wired. “That requires devices that we’ll use in the long term.” The Activité is so pared down, the design borders on obvious: “Let’s use the design of a classic watch that we know people like,” De Preaumont says. Besides the sapphire glass screen and leather strap, users will have the luxury of not needing to charge their gadgets all the time. The Activité stays charged up to a year, because it’s powered with standard, long-lasting watch batteries.